Social Media Manager

The Social Media Manager will own the strategy, content, and performance of all social media platforms — including Instagram, TikTok, YouTube, Facebook, and emerging channels. This role blends creativity and analytics, requiring both a deep understanding of content trends and the ability to translate insights into growth strategies. The ideal candidate is a dynamic storyteller, culture-driven, and highly organized — someone who thrives in a fast-paced environment and knows how to build authentic connections through social media platforms. Key Responsibilities Strategy Development: Create and execute a comprehensive social media strategy that drives awareness, engagement, and brand affinity. Content Creation: Collaborate with internal teams and creators to develop high-quality, on-brand content including posts, videos, Reels, and Stories. Community Engagement: Manage daily interactions across platforms — responding to comments, DMs, and mentions to nurture an active and positive community. Trend Monitoring: Identify and capitalize on social media trends, sound bites, and cultural moments aligned with the brand’s voice and audience. Performance Analysis: Track and report key performance metrics (engagement, reach, follower growth, conversions) and use data to inform strategy. Influencer Collaboration: Partner with creators, ambassadors, and influencers to drive awareness, generate UGC, and expand brand reach. Cross-Functional Coordination: Work closely with the Marketing, Creative, and E-Commerce teams to align campaigns and product launches across all channels. Content Calendar Management: Maintain an organized content calendar and ensure consistent posting cadence. Brand Consistency: Uphold brand voice, messaging, and visual identity across all social platforms. Requirements Bachelor’s degree in Marketing, Communications, or related field. 3–5 years of experience managing social media for a consumer brand, preferably in CPG, DTC, or health and wellness industries. Deep understanding of TikTok, Instagram, YouTube, and emerging social platforms. Proven experience growing engaged social communities and driving measurable results. Strong creative judgment with the ability to guide content creation and storytelling. Familiarity with analytics tools such as Sprout Social, Later, Meta Business Suite, or TikTok Analytics. Excellent communication, organization, and project management skills. Preferred Experience collaborating with influencer marketing and UGC programs. Familiarity with TikTok Shop and social commerce integrations. Basic experience with photo and video editing tools (Canva, CapCut, Adobe Suite). Understanding of performance metrics and how social supports e-commerce conversion. Passion for wellness, lifestyle, and digital storytelling. Company paid Medical, Dental, and Vision Insurance #J-18808-Ljbffr Snap Supplements