Growth Marketer

We are an early‑stage, self‑funded web platform launching an upcoming MVP aimed at consumer and service‑professional audiences. We need a hands‑on CMO / Performance Marketing Lead to own launch strategy and execution — turning alpha/beta testers into engaged users and driving growth through social content, paid acquisition, and email nurture. This role is mission‑critical to deliver a successful public launch and establish repeatable acquisition channels. Responsibilities Own launch marketing strategy and day‑to‑day execution across social, paid, and email channels. Produce and publish high‑performing social content and short‑form video (reels/TikTok) that supports conversions and brand storytelling. Plan, execute, and optimize paid acquisition campaigns on major social and search platforms to meet CAC and conversion goals. Build and run email marketing and nurture sequences to onboard and convert alpha/beta users. Coordinate closely with the in‑house social manager, development team, publicist, legal, and external advisors to ensure aligned messaging and timing. Implement experiments and A/B tests across creative, audience, and funnel to improve performance iteratively. Track, analyze, and report on KPIs (activation, conversion, LTV, CAC); use analytics to prioritize tactics. Be boots‑on‑the‑ground for hands‑on implementation, including in‑person collaboration in California as needed. Manage outside contractors/agencies and marketing budgets to maximize ROI. Support founder communications and help refine product positioning for target consumer and service‑professional audiences. Qualifications Proven zero‑to‑one experience launching a consumer web or platform product (direct experience taking an MVP through alpha/beta to public launch). Demonstrated performance marketing track record across social and paid channels with measurable results. Strong content production chops for short‑form video and social‑first creative, able to produce or oversee content end‑to‑end. Experience designing and executing email acquisition/onboarding/nurture flows. Hands‑on, execution‑first operator who can implement rather than only advise. Comfortable working in a bootstrapped, founder‑led early‑stage environment; prior early‑stage startup experience preferred. Data‑driven mindset: experience with analytics, tracking, attribution, and A/B testing. Ability to meet in person in California as needed and start in the coming weeks to support upcoming MVP/alpha testing. Excellent cross‑functional communication and ability to coordinate with development, PR, legal, and advisors. #J-18808-Ljbffr Gofractional