Paid Media Campaign Senior Strategist
$116.2k - $229.1kDeloitte LLP
Position Summary Deloitte's Customer team empowers organizations to build deeper relationships with customers through innovative strategies, advanced analytics, transformative technologies, creative design, and modern marketing operations. Our team brings together strategists, operators, creatives, data specialists, and technologists to help clients drive sustained growth and measurable customer value. Recruiting for this role ends on December 20th 2026 Work you'll do As a Paid Media Campaign Senior Strategist, you will lead client-facing workstreams and provide strategic and operational guidance. Specifically, you will:
- Lead campaign planning across awareness, lead generation, engagement, conversion, retargeting, and always-on nurture programs.
- Oversee campaign QA against approved strategy, including audiences, exclusions, creative assets, taxonomy, URLs, budgets, and flight dates.
- Lead paid media campaign operations across paid social, programmatic, paid search, online video, audio, and other digital media channels.
- Evaluate campaign performance and guide optimizations across spend, impressions, clicks, CTR, CPC, CPM, reach, frequency, lead generation, and conversion metrics.
- Lead campaign reporting and post-campaign analysis, validating findings and presenting actionable recommendations to clients.
- Lead market and competitive research using platforms like MediaRadar and YouGov to inform media strategy.
- Guide audience profile and media target development using syndicated research platforms.
- Oversee campaign taxonomy, UTM tracking structures, trafficking notes, audience files, QA documentation, and campaign trackers.
- Serve as primary day-to-day client contact and lead collaboration with internal teams, media partners, analytics teams, creative teams, and platform vendors.
- Oversee audience list creation, refresh, validation, and distribution using appropriate audience targeting identifiers.
- Lead audience sizing, forecasting, budget allocation, and pacing reviews.
- Guide brand lift, engagement lift, and other measurement studies, aligning vendor inputs and campaign requirements with learning objectives.
- Establish and improve campaign documentation, operating calendars, status updates, and processes, coaching team members on delivery standards.
- Support new business development by shaping pursuit strategies and contributing to new offerings.
- Ability to work independently and collaborate as part of a team.
- Effective written and verbal communication skills.
- Meticulous attention to detail and quality of work product.
- Ability to build and sustain professional relationships.
- Ability to manage projects or workstreams.
- Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment.
- Strong interpersonal skills and professional demeanor.
- Ability to meet deadlines.
- Ability to provide clear guidance to internal teams, clients, and vendor partners.
- Strong analytical mindset with the ability to translate campaign data into actionable recommendations.
- Bachelor's Degree or equivalent experience.
- 4+ years of paid media experience within an agency, consulting, or client-facing environment.
- 4+ years of experience leading paid media campaign planning, trafficking, QA, reporting, pacing, and optimization.
- 4+ years of experience analyzing campaign performance metrics such as spend, impressions, clicks, CTR, CPC, CPM, reach, frequency, lead generation, and conversion results.
- 4+ years of experience across paid media platforms such as Google Campaign Manager, DV360, Meta Ads Manager, The Trade Desk, or similar.
- 4+ years of experience with Excel-based trackers, pivot tables, campaign exports, budget pacing, and performance analysis.
- 2+ years of experience with GenAI / Agentic tools in day-to-day work processes.
- Experience managing media planners and strategists
- Experience managing multiple campaigns, workstreams, or clients in a fast-paced environment.
- Experience with audience segmentation, retargeting, or CRM/CDP-enabled audiences.
- Ability to travel 0-50%, on average, based on the work you do and the clients and industries/sectors you serve.
- Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.
- 2+ years of experience advising clients on media strategy, audience activation, budget allocation, performance optimization, and measurement.
- 2+ years of experience overseeing campaign documentation, including trafficking sheets, campaign taxonomies, UTM tracking, audience files, performance trackers, and reporting outputs.
- Experience leading regulated-industry campaigns.
- Experience leading collaboration with creative, analytics, client, vendor, and technology teams.
- Experience with SEO / GEO strategies.
- Familiarity with Workfront, SharePoint, Salesforce, lead gen forms, campaign measurement frameworks, and platform brand lift studies.
Vacancy posted 2 days ago
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