Associate Director, Marketing Program Governance

Band Level 5 Job Description Summary

As Associate Director, Marketing Program Governance, you will help transform digital and channel marketing across the US Integrated Marketing Organization (IMO) by establishing consistent, compliant governance across brands. You will strengthen accountability and accelerate digital experiences through proactive risk management, efficient operational processes, audit strategies, universal content standards, and clearly documented process mapping. In this highly visible role, you will shape the strategy, delivery, and management of marketing programs, with the opportunity to make a significant impact on how the organization executes. This position will be based in East Hanover, NJ and will not have the ability to be located remotely. Please note that this role would not provide relocation, and only local candidates will be considered. This position will require limited travel as defined by the business (domestic and/or international).

Job Description Key Responsibilities:

• Partner with marketing technology, privacy, regulatory, medical, and operations teams to launch compliant marketing capabilities.
• Establish consistent channel execution requirements that strengthen compliance and operational efficiency.
• Advance digital innovation across brands, applying an enterprise mindset and AI where appropriate.
• Lead governance projects and provide expertise across channels, including headquarters-led email, electronic health records, and SMS.
• Use Agile practices to standardize content requirements, workflows, stakeholder responsibilities, and channel documentation.
• Gather requirements, define technical specifications, and test solutions before deployment.
• Strengthen the Material Approval Process (MAP) through cross-brand oversight and centralized content capabilities, ensuring MAP/MIST and channel compliance.
• Align stakeholders on program strategy and scope, and clearly communicate opportunities, risks, and benefits to senior leaders.
• Develop presentations, reference guides, system instructions, and Working Practice Documents; support internal and external audits and inquiries.
• Use structured feedback and optimization cycles to improve content lifecycles, operational efficiency, and marketing performance while meeting commercial and compliance requirements.

Essential Requirements:

• Bachelor’s degree required, preferably in Business, Marketing, Digital Media, Computer Science, Engineering, Communications, or a related field.
• 5+ years of experience in the pharmaceutical/biotech industry and/or digital marketing operations, including product, marketing, or technology launch experience.
• Working knowledge of FDA and pharmaceutical advertising and promotion guidelines, with proficiency in medical, legal, and regulatory (MLR) review and approval processes.
• Deep understanding of advertising and creative development, digital channel requirements, and policies governing the digital ecosystem.
• Proficiency in MLR systems such as Veeva Vault PromoMats, Aprimo Marketing Cloud, or similar digital asset management (DAM), workflow, or channel execution applications, plus Microsoft Office and Adobe Acrobat.
• Strong project and process management skills, including applying Agile methodology, identifying and mitigating risks, and delivering results under tight deadlines.
• Demonstrated ability to lead cross-functional teams, challenge the status quo, engage stakeholders at all organizational levels including senior leaders, and facilitate consensus in a rapidly changing environment.

Desirable Requirements:

• Experience in pharmaceutical/biotech marketing strategy, regulatory, marketing technology, marketing operations, IT, sales, or communications; management consulting, IT consulting, or analytics experience also preferred.
• Experience with digital advertising and creative development, Drupal, and/or Salesforce Marketing Cloud (SFMC).

Novartis Compensation Summary:

The salary for this position is expected to range between $160,300 and $297,700 per year. The final salary offered is determined based on factors like, but not limited to, relevant skills and experience, and upon joining Novartis will be reviewed periodically. Novartis may change the published salary range based on company and market factors. Your compensation will include a performance-based cash incentive and, depending on the level of the role, eligibility to be considered for annual equity awards. US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits. In addition, employees are eligible for a generous time off package including vacation, personal days, holidays and other leaves.

• health, life and disability benefits
• 401(k) with company contribution and match
• a variety of other benefits
• generous time off package including vacation, personal days, holidays and other leaves

Salary Range $160,300.00 - $297,700.00

Skills Desired Analytical Skill (Inactive), Brand Awareness, Brand Engagements, Channel Management, Channels Marketing, Cross-Functional Work, Customer Engagement, Customer Experience (CX), Customer Insights, Digital Marketing, Digital Media, Marketing, Marketing Communications (MarCom), Social Media, Speed and Agility Training (Inactive), Stakeholder Engagement, Stakeholder Management, Strategic Alliances, Waterfall Model

Improving the lives of people living with disease takes more than innovative science. It takes a focus on the needs of people and a community committed to meeting them. It takes a team of people like you. Working together. Learning together. Thriving together. Discover how you can join us in changing people’s lives.

EEO Statement:

The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.

Accessibility and reasonable accommodations:

The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an e-mail to View email address on click.appcast.io call View phone number on click.appcast.io and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

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