Creative Director

Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human‑first, award‑winning work for blue‑chip client partners including AstraZeneca, Colgate‑Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca‑Cola Company, and Wendy's. The agency is recognized by the Forrester Wave Reports as a leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. The Role VML Kansas City is seeking an exceptional Creative Director with a strong social‑first background to join our world‑class creative team. You are a master of high craft and a strategic leader who understands how to make brands resonate deeply within culture‑focused work. We need a trailblazer who excels in non‑traditional storytelling across all channels, with an undeniable passion for strong social impact. With significant QSR experience, you thrive in fast‑paced environments, delivering creative that drives action and shapes conversations. You’re not just looking to do the job; you’re looking to redefine it. We’re seeking a one‑two punch of confidence and inspiration – someone who can transform insights into award‑winning creative, possesses an innate talent for visual storytelling, and genuinely enjoys selling groundbreaking ideas as much as crafting them. You’ll be the visual architect, pushing boundaries and inspiring teams to create culturally relevant, beautifully executed work that truly connects. What You’ll Do Lead the conception and development of groundbreaking, social‑first campaigns and non‑traditional storytelling concepts that capture attention and drive engagement; pioneer new visual approaches and interactive experiences that push creative boundaries for our QSR clients. Deeply understand brand strategy and business objectives, translating them into compelling visual narratives and experiences that resonate culturally; apply your QSR expertise to craft creative solutions that meet unique industry challenges and opportunities. Champion high craft excellence across all outputs, from ideation to final execution. Partner seamlessly with brand creatives, strategists, account teams, and clients to develop integrated campaigns; foster a collaborative environment, ensuring creative solutions are strategically sound and culturally relevant. Generate bold, big ideas that can manifest across a diverse range of platforms, including digital, social, experiential, mobile, and emerging technologies, always with a strong storytelling foundation. Mentor and inspire the creative team of art directors, copywriters and content creators, fostering their growth and ensuring the creative output consistently exceeds expectations. Who You Are Builder: You build strong relationships internally and with clients, establishing trust and becoming an essential, go‑to creative leader. You foster a collaborative and inclusive environment where diverse ideas flourish. Curious: You possess an insatiable curiosity for emerging technologies, cultural trends, and consumer behaviors, constantly seeking innovative ways to solve client challenges and create future‑forward experiences. Creatively Brave: You are passionate about the power of creativity and have a proven ability to identify, nurture, and fearlessly champion the boldest ideas, adapting creative approaches to deliver impactful results. Visionary: You lead by example, inspiring your team with a clear, compelling creative vision. You empower and develop team members, fostering a culture of continuous improvement and creative risk‑taking. What You’ll Need 10+ years of experience in advertising or marketing, with a proven track record of developing award‑winning social campaigns. A compelling portfolio showcasing innovative thinking and a proven ability to solve complex brand challenges. Your work must demonstrate strong social, high craft, and non‑traditional storytelling. QSR experience is a major plus, demonstrating a deep understanding of the industry's pace, operational considerations, and consumer engagement strategies. Demonstrable expertise in social‑first creative development, including strategy, content creation, and platform‑specific execution across leading social media channels. A strong track record of creating culture‑leading, impactful work that resonates with diverse audiences and generates significant buzz and engagement. Expert‑level proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design/prototyping software (e.g., Figma, Sketch). Exceptional leadership, presentation, and communication skills, with the ability to inspire teams and articulate creative rationale to clients. Ability to handle a high‑volume environment with rapid turnaround times and manage multiple tasks and project details effectively. A Bachelor's degree in Advertising, Design, Fine Arts, or a related field, or equivalent professional experience. Culture & Work Environment We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Equal Opportunity WPP (VML) is an equal‑opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. #J-18808-Ljbffr VML South Africa