Credit Card Marketing Strategy & Implementation Manager

Company Description

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients.

Job Description

Our client, a Fortune 100 financial services organization, is seeking a Credit Card Marketing Strategy & Implementation Consultant to support a leading global financial services organization and its proprietary credit card marketing team. This individual will help develop and execute multi-channel marketing strategies designed to support new product launches, strengthen existing customer engagement, increase product adoption, and influence cardmember behavior.

This role will partner closely with product, marketing, creative, digital, analytics, and operational teams to translate marketing strategies into actionable campaign plans and business requirements. The ideal candidate combines direct or digital marketing expertise with strong project and program management capabilities, bringing the ability to lead campaigns from initial strategy and creative development through implementation, testing, measurement, and optimization.

The Details:

• Location: Remote within the U.S.
• Duration: Approximately a 12-month consulting role with the possibility of extension (must be able to work on Blend’s W2 without sponsorship)
• Benefits: We do offer benefits to our full-time consultants, including Health, Vision, Dental, 401K plan, Life Insurance, Pretax Commuter Benefits, and an incredibly supportive team cheering you on!

What you’ll do:

Marketing Strategy & Campaign Planning

• Develop and support marketing strategies for new credit card product launches, refreshed products, and ongoing engagement initiatives for existing cardmembers.
• Build go-to-market strategies and campaign plans designed to drive product adoption, customer engagement, loyalty, and desired cardmember behaviors.
• Translate high-level marketing strategies into detailed execution plans, business requirements, timelines, milestones, and deliverables.
• Support early engagement and loyalty marketing initiatives, ensuring campaign strategies align with product objectives and customer needs.
• Manage multiple campaigns and initiatives simultaneously, balancing priorities, deadlines, and evolving business needs.

Campaign Implementation & Creative Development

• Lead end-to-end execution of multi-channel marketing campaigns, including digital and print, awareness and targeted initiatives.
• Support internal agency briefings and creative development in partnership with the Campaign Strategy Lead.
• Coordinate the development, review, approval, and implementation of marketing creative across relevant channels.
• Partner with internal teams to implement marketing capabilities, including personalization and integration across customer journeys and marketing channels.
• Oversee campaign testing and user acceptance testing (UAT) prior to launch, helping ensure all creative, content, functionality, and customer experiences perform as intended.
• Manage campaign execution to ensure initiatives remain aligned with strategy, timelines, and budget expectations.

Cross-Functional Coordination & Stakeholder Management

• Serve as a central point of coordination across Product, Customer Marketing, Marketing Operations, agencies, analytics, digital, mobile, and email teams.
• Partner with channel teams to coordinate campaign intake, prioritization, targeting, and implementation requirements.
• Work closely with marketing operations and marketing information management teams to support audience targeting and campaign execution.
• Collaborate with Legal and Compliance stakeholders to obtain required approvals and ensure marketing content meets established standards.
• Communicate campaign status, requirements, risks, issues, and dependencies to relevant stakeholders, helping maintain alignment and drive timely resolution.

Campaign Performance & Optimization

• Establish campaign tracking and measurement plans prior to launch, ensuring appropriate performance metrics are in place.
• Partner with digital, mobile, and email strategy leads to evaluate campaign results, capture key learnings, and identify opportunities for optimization.
• Collaborate with analytics teams to track and support reporting of campaign performance and develop recommendations for future improvements.
• Use campaign insights and customer behavior trends to help refine marketing strategies, targeting, and customer journeys.
• Maintain a strong focus on the end-to-end customer experience, ensuring campaigns deliver relevant, effective, and consistent interactions across channels.

Documentation, Reporting & Controls

• Own campaign requirements, timelines, deliverables, approvals, issue management, and supporting documentation throughout the campaign lifecycle.
• Maintain accurate campaign records, progress updates, and documentation within established marketing workflow tools.
• Develop and maintain business requirements documentation and translate marketing objectives into clear requirements for channel and implementation teams.
• Ensure campaigns follow established processes, documentation standards, and rigorous control requirements.
• Maintain exceptional attention to detail throughout planning, testing, approvals, and execution to ensure a high-quality customer experience and adherence to organizational controls.

Qualifications

• 5–10 years of experience in direct marketing, digital marketing, campaign strategy, or marketing implementation.
• Proven experience developing and executing marketing campaigns, ideally within a multi-channel environment.
• Experience with marketing project or program management, including ownership of timelines, deliverables, stakeholder coordination, and execution.
• Ability to translate marketing strategies and business objectives into actionable business requirements and implementation plans.
• Strong understanding of the end-to-end marketing campaign lifecycle, including strategy, creative development, channel implementation, testing, measurement, and optimization.
• Highly proficient in Microsoft Excel and PowerPoint, with the ability to organize and analyze campaign information and develop clear, effective presentations.
• Excellent written and verbal communication skills, with the ability to collaborate effectively across business, marketing, creative, and technical teams.
• Strong organizational and prioritization skills, with the ability to manage multiple initiatives in a fast-paced environment and deliver against tight deadlines.
• A solutions-oriented mindset, positive attitude, and willingness to adapt as business needs and priorities evolve.
• Creativity, innovation, and a commitment to continuous improvement.
• Bachelor's degree required.

Nice to Have:

• Experience in financial services, banking, or credit card marketing, including debit or credit card products.
• Agency-side marketing experience, particularly supporting financial services or large-scale marketing campaigns.
• Experience developing business requirements documents (BRDs) or translating business needs into functional requirements.
• Familiarity with Salesforce Marketing Cloud, PEGA, or similar marketing automation and campaign management platforms.
• Experience with digital, mobile, email, and post-login marketing channels.
• Background in customer segmentation, audience targeting, personalization, and customer journey optimization.
• Experience coordinating user acceptance testing (UAT), campaign approvals, and marketing compliance processes.

Additional Information

The starting pay rate for this role is $45-50 per hour. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families. You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.

A diverse workforce is a strong workforce
To deliver growth at BLEND360 and for our clients, we believe as a Talent Solutions Company, we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, our growth, and continues to have a profound impact on our success. We are determined to have equality in the workplace, within our team and as an extension of our clients’ team.

BLEND360 is an equal opportunity employer.