Healthcare Marketing Director

Job Description

Job Description

Healthcare Marketing Director Full-Time | On-Site

Willow Ridge Rehabilitation

Are you a relationship builder , networker , and healthcare sales professional who thrives on growing referrals and making an impact?

Willow Ridge Rehabilitation is seeking an energetic, motivated, and results-driven Healthcare Marketing Director to lead our business development, community outreach, referral development, and census growth initiatives.

This is an exciting opportunity for someone with experience in Healthcare Marketing, Skilled Nursing, Long-Term Care, Post-Acute Care, Hospital Liaison, Admissions, Business Development, or Healthcare Sales who enjoys building relationships and growing a successful referral network.

If you're looking for a career where your efforts directly impact resident care and organizational success, we'd love to meet you.

• Certified Great Place to Work® – Four Consecutive Years

• Competitive Salary Based on Experience

• Medical, Dental & Vision Insurance

• Paid Time Off (PTO)

• Paid Holidays

• Supportive Leadership Team

• Career Growth & Advancement Opportunities

• Collaborative Team Environment

• Opportunity to Make a Meaningful Difference Every Day

The Healthcare Marketing Director is responsible for developing and executing strategic business development, marketing, community outreach, and referral generation initiatives that increase admissions and strengthen the facility's presence throughout the healthcare community.

You'll work closely with hospitals, physicians, discharge planners, case managers, social workers, assisted living communities, home health agencies, hospice providers, and other healthcare partners to develop lasting relationships that drive census growth .

This position combines healthcare marketing, outside sales, networking, relationship management, admissions support, and community engagement into one rewarding leadership role.

• Develop and implement strategic marketing and business development plans to increase referrals and occupancy.

• Build and maintain strong relationships with hospitals, physicians, discharge planners, case managers, social workers, assisted living communities, hospice providers, and referral partners.

• Drive census growth through proactive outreach and relationship management.

• Coordinate facility tours , networking events, healthcare meetings, and community outreach initiatives.

• Collaborate closely with the Admissions Director and leadership team to achieve occupancy goals.

• Manage the facility's social media presence, website content, online reputation, and digital marketing efforts.

• Analyze referral trends, occupancy reports, and marketing performance metrics to identify growth opportunities.

• Represent Willow Ridge Rehabilitation at community events, healthcare organizations, and professional networking functions.

• Assist with planning facility events, educational programs, and community partnerships.

• Ensure all marketing activities comply with CMS, state, federal, and company regulations.

• Bachelor's Degree in Marketing, Communications, Business Administration, Healthcare Administration, or a related field preferred.

• Minimum three (3) years of experience in Healthcare Marketing, Business Development, Healthcare Sales, Admissions, Hospital Liaison, Skilled Nursing, Long-Term Care, Rehabilitation, or Senior Living preferred.

• Proven ability to develop referral relationships and achieve census growth goals.

• Strong understanding of healthcare referral networks , hospital discharge planning, and post-acute care.

• Excellent communication, networking, public speaking, and presentation skills.

• Self-motivated with the ability to work independently while collaborating with interdisciplinary teams.

• Experience with social media, digital marketing, CRM systems, and Microsoft Office preferred.

We're looking for someone who is:

• Relationship-Driven

• Results-Oriented

• Outgoing & Professional

• Customer-Focused

• Self-Motivated

• Organized

• Passionate About Healthcare

• Comfortable Networking and Building Community Partnerships

At Willow Ridge Rehabilitation, every relationship you build creates new opportunities for residents to receive exceptional care.

You'll join a team that values integrity, compassion, teamwork, innovation, and professional growth while giving you the opportunity to make a measurable impact on our organization and the community we serve.

If you have experience as a Healthcare Marketing Director, Business Development Director, Hospital Liaison, Clinical Liaison, Admissions Director, Community Relations Director, Healthcare Sales Representative, Account Executive, Case Manager, or Marketing Professional , we'd love to hear from you.

Apply today and help us grow our community while making a difference—one relationship, one referral, and one resident at a time.