Director OF Brand Marketing

Senior Director, Brand Marketing & Content Strategy

Senior Director, Brand Marketing & Content Strategy Role Overview

As a Senior Director at David Yurman, you will lead brand marketing strategy and content development, overseeing cross‑functional collaboration to drive product launches, campaigns, and growth.

Responsibilities

• Go‑to‑Market Strategic Planning: Develop and execute comprehensive go‑to‑market strategies for product campaigns, ensuring alignment with business goals and market trends.
• Develop Marketing Campaigns per Channel: Create clear strategies to execute campaigns across all critical customer‑facing channels including paid advertising, social media, site, CRM (email), retail, loyalty/VIC and more.
• Project Leadership to Execution: Lead and manage campaign launches from inception to market entry, coordinating cross‑functional teams, defining timelines and setting clear objectives.
• Orchestrate final campaign launch: Monitor performance, iterate on strategies based on feedback and market response.
• Product Positioning & Messaging: Work with the brand strategy team, insights, and creative to craft a compelling narrative around the product’s unique value proposition and benefits.
• Customer Engagement: Develop strategies to engage and retain customers post‑purchase, ensuring a positive experience and long‑term relationships.
• Content Creation & Optimization: Develop content strategy for campaigns and collaborate with cross‑functional teams to deliver aligned creative.
• Market Expertise: Leverage deep knowledge of the U.S. market to identify growth opportunities, target segments and competitive positioning.
• Market Intelligence: Partner with strategic analytics to unlock insights into the target audience, trends, competitors and customer needs.
• Market Research: Identify hypotheses to improve performance across creative, audience, channel and tactical media levers, and build test‑learn plans.
• Performance Measurement: Implement metrics and KPIs, track performance, and iterate strategies based on data‑driven insights.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field (MBA preferred).
• Strong track record of managing product launches and cross‑functional teams.
• Exceptional analytical, strategic and problem‑solving skills.
• Excellent interpersonal and communication skills.
• Ability to adapt to a fast‑paced and evolving business environment.
• Deep understanding of customer behavior and market dynamics.
• Proficiency in project management and budget control.
• Familiarity with relevant tools and technology for go‑to‑market execution.

Salaries and Benefits

Location: New York, NY (TriBeca). Working Mode: Hybrid.

Estimated Salary Range: $190,000 – $215,000.

Benefits include access to healthcare benefits, 401(k) plan, bonus, employee discounts, Summer Fridays (corporate roles), generous paid time off, sick time, and more.

Equal Employment Opportunity

David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy, sexual orientation, gender). We will always advocate for equity and inclusion for all.