Marketing Manager

Job Category Marketing, Marketing Manager Employee Type Full Time Exempt Required Degree 4 Year Degree Manage Others Yes Contact information Name Heather Banerjee Description Job Summary The Marketing Manager is responsible for relaying information between upper management and department employees, overseeing the implementation of marketing campaigns to promote products and services, generating new business leads, and developing strategies related to marketing and pricing. This position currently leads a team of three. Duties & Essential Job Functions Brand Management Protect and promote Fresh Water Systems/neoLogic Solution's (Neo) brand through writing, editing, and producing engaging content Ensure content adheres to spoken and unspoken brand guidelines and aligns with optimizing SEO, working with web production team Ensure all content has been technically vetted for accuracy and reflects well on Fresh Water Systems and Neo Ensure all content is beneficial for our customers and helpful in the buying process Edit, plan, and review all content produced by the Technical Content Writer, Product & Digital Support Specialist, UI/UX Designer, SEO, and other content and marketing reports. Content Production Act as a producer for content production (including blog posts, email marketing, video production, podcasts, and other marketing materials). Schedule and coordinate various productions by keeping a content and marketing campaign calendar Work with the SEO/Web production team to optimize all content for search. This includes search engines (Bing, Google) and platforms (Amazon, Facebook, Twitter) Implement 5 key buyer thoughts into all content strategy a. How much does it cost? b. What are the problems? c. Which is better (this or that)? [Versus and Comparisons] d. Who [or What] is the best? e. Product reviews Understand customer needs/desires/wants and incorporate them into the strategy. Why does Fresh Water/Neo get hired by its customers? Engage with the sales team to produce content based on customer's questions Introduce new avenues of customer engagement and content (webinars, long-form email marketing, ebooks, podcasts, videos) Partner with the web production team on website enhancements (optimized landing pages and calls-to-action, collection and product page SEO, dynamic UI/UX) Partner with the Product team to launch brand-specific marketing ventures, leveraging marketing tools like paid advertising, email campaigns, blog posts, and enhanced web features like buyer's guides. Work with team on label & packaging design Work alongside the New Product Development team to create new cartridge labels, carton labels, box labels, product packaging, and other required materials to bring our new products to market. Coordinate with the Warehouse and Operations to provide them with print-ready labels for in-house relabeling projects. Work with the Product team to adjust language, sizing, product specifications, and other requirements for pre-existing products. Graphic Design Plan and mock-up all creative requests, and encourage transparent, ongoing dialogue about revisions, design strategies, and alternate designs for all graphic marketing campaigns. The web UI/UX (Web Production) team will mock-up web pages for your review. Plan and work with our graphic designer to mock up all internal requests for graphic design projects. This includes PDFs, product spec sheets, installation instructions, product manuals, banners, email, campaign material, print advertising, brochures, and other design projects. Website and paid advertising mockups will be handled by the Web Production team but will communicate to you for review. Requirements QUALIFICATIONS Bachelor's degree in Marketing, or related field. 3+ years' experience in a related, manager-level role. Extensive knowledge of marketing strategies, channels, and branding. Superb leadership, communication, and collaboration abilities. Strong time management and organizational skills. Summary The Marketing Manager is responsible for relaying information between upper management and department employees, overseeing the implementation of marketing campaigns to promote products and services, generating new business leads, and developing strategies related to marketing and pricing. This position currently leads a team of two. #J-18808-Ljbffr