Director, Data Analyst/BI Engineer

Role Description

We are looking for a Director, Data Technology to serve as the strategic and technical anchor for the data and measurement ecosystem behind our client work. This is a builder's leadership role, and you are equal parts data engineering leader and marketing technology expert. You understand how modern data platforms are architected, governed, and scaled; how semantic and analytical layers enable trusted decision-making; and how the infrastructure, automation, and operational processes underneath them run reliably at scale.

You are equally fluent in marketing technology and measurement strategy. You understand how customer interactions become measurable signals, how consent and privacy requirements shape data collection, and how those signals flow through an organization's technology ecosystem to support activation, optimization, and business intelligence.

You'll own the full signal-to-insight lifecycle, from data capture and collection, through identity, consent, and measurement frameworks, into data pipelines, modeling, governance, and ultimately the reporting and analytical experiences that drive business decisions. This role is accountable for ensuring every layer of the ecosystem works together as a cohesive, scalable, and trustworthy platform.

At DEPT®, we take an engineering-first approach to solving business problems with data. As a senior technical leader within the practice, you'll define the strategic direction for data and measurement capabilities while remaining close enough to the work to guide architecture, challenge assumptions, and drive delivery with credibility.

Qualifications

• 8–10+ years in data engineering, analytics, or marketing technology, including senior leadership of technical work and teams.
• A track record as both strategist and practitioner who stays hands-on.
• Deep, hands-on experience across Snowflake and BigQuery - modeling, performance, governance, and cost, and strong SQL.
• Demonstrated Looker / LookML expertise as a primary visualization and semantic layer.
• Strong Python skills, with proven ETL/ELT design and hands-on experience across AWS and Google Cloud Platform.
• Subject-matter-level command of the marketing data stack, tag management, CDPs, server-side tracking, CAPI / Enhanced Conversions / Offline Conversion Import, Consent Mode, with the depth to set strategy, direct specialists, and speak with authority in front of clients.
• Working command of privacy and consent regulation (CCPA/CPRA, GDPR) and its practical impact on tracking and measurement.
• Strong communication skills across executive, client, and engineering audiences.
• Agency experience supporting a major global brand is a plus.
• Hands-on familiarity with tools like Matillion, dbt, Fivetran, or Airflow is a plus.
• Experience with server-side GTM, identity/clean-room work (e.g., LiveRamp), or mobile measurement (AppsFlyer / Adjust / Branch) is a plus.

Requirements

• Own the multi-quarter data technology roadmap across both BI and MarTech, aligned to the client's business goals.
• Act as the senior technical voice in the relationship, translating business questions into measurable data problems and technical realities into language executives can act on.
• Serve as the final word on architecture decisions, measurement methodology, and data-quality calls across the practice.
• Balance near-term delivery with the long-term discipline of a maintainable, well-governed ecosystem.
• Architect the BI stack end to end, covering ingestion, transformation, modeling, and activation, across Snowflake and BigQuery.
• Write the Python, design the models, stand up the AWS/GCP/ETL plumbing, and review the team's code.
• Own Looker / LookML as the governed semantic layer and primary visualization surface, driving toward trusted self-serve analytics.
• Set the practices that keep a warehouse sound: modeling conventions, access governance, cost management, and pipeline observability.
• Be the technical authority on the marketing data stack, able to diagnose a consent, tagging, or measurement issue live and direct the web and mobile specialists.
• Command the major media platforms and their supporting technology: Google Ads, Meta, SA360, DV360, CM360, alongside tag management (GTM, Tealium), CDPs, and server-side tracking.
• Set the strategy for modern signal capture, spanning Consent Mode v2, server-side GTM, Conversions API (CAPI), Enhanced Conversions, Offline Conversion Import, and Customer Match, as well as mobile attribution (MMPs, SDKs, SKAdNetwork / Aggregated Event Measurement).
• Own the compliance posture for data tracking, covering CCPA/CPRA, GDPR, and consent frameworks, ensuring measurement holds up in a signal-loss, cookie-deprecation environment built on durable first-party data.
• Set the technical standard and elevate the specialists around you.
• Represent the practice's data capability to senior client stakeholders.
• Serve as the definitive internal and external escalation point for technical, prioritization, and delivery challenges.

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave