Marketing Coordinator

Title: Marketing Coordinator – Customer Education (Hybrid)

Location: Charlotte, NC

Duration: 12 Months

Schedule: Monday - Friday 8 AM -5 PM, expected onsite 2-3 days a week.

Only W2 candidates are eligible for this position. Third-party or C2C candidates will not be considered.

Job Description:

The Global Marketing Customer Education & Programs Team is responsible for delivering best in class, industry-leading Marketing Programs and Customer Education. These programs and trainings deliver product awareness, solutions, and services through both hands-on and virtual educational offerings extending Client’s Customers and Program Members product preference and brand loyalty.

The Marketing Coordinator, Customer Education will be responsible for supporting Customer Education initiatives such as supporting program members, training/alliance partners, & other applicable customers in the In-Building, Data Center, and Carrier Markets. This person will take direction from the Marketing Specialist, Customer Education and Field Level Events to develop the annual education plan for USCAN. They will project lead the development of class content, marketing materials, and class scheduling to ensure that the education plan is aligned with business strategy and is successfully executed.

The Customer Education team has a global footprint, and this role will be expected to have a cross-regional approach to ensure trainings and content within is supported uniformly within each region. We support each other collectively to assist in team development, cross training and execution of events is vital! Additionally, is the expectation for cross-functional team support for paid classes, hands-on seminars, and field-level events. Experience in marketing, customer service, and event management is recommended. Fiber optic knowledge and training experience is helpful.

Major Roles and Responsibilities

Growth and maintenance for customer training program that promotes and supports global marketing initiatives across markets and solutions.

Collaborate with Channel Marketing, Regional Marketing, Sales Engineers, Product Line Managers, and Engineering Services to identify Customer Education needs and future opportunities with a specific market audience.

With the direction and strategy from the Marketing Specialist, Customer Education and Field Level Events, develop & project manage Training Events – both live and virtual – to support the overall In-Building Network (IBN), Data Center and Carrier (CN) Sales strategy.

Collaborate with subject matter expects in Systems Engineering, Field Engineering, Application Engineers, and Regional/Applications Marketing regarding content and instructional design & develop or source training content and curriculum.

Work with Engineering Services and Field Engineering to build and maintain product samples and equipment to support class curriculum.

Collaborate with Distribution Branch Managers and Sales Engineers nationwide to coordinate logistics for live education classes.

Build promotional campaigns through marketing tools such as social media, marketing automation software and traditional inbound and outbound campaigns to support promotion of customer education events.

Maintain certifications and customer/program education records and report on results from Customer Education program.

Work with event planning software (Cvent, Splash) to set up accurate event registration/promotion, registration and after event reporting.

Establish and build relationships with external suppliers as needed.

Operate within a specified customer education budget.

Be available to provide basic customer support for program members.

Help maintain, develop, and systematize program databases and processes to continually improve the training program.

As a representative of Client Optical Communications, ensure that you convey the highest level of integrity in behavior and appearance and help to fulfill all customer expectations as a premier supplier.

Skill and Knowledge Requirements:

Education Requirement: BS/BA Marketing, Communications, or equivalent BS/BA degree if experience in marketing

Required Experience:

2 years in marketing, communications, event planning or related experience

1+ years experience with instruction or training coordination and/or delivery preferred

Desire to work with and learn software and cloud applications

Required Skills:

Planning and organizing

Strong interpersonal skills

Data gathering and analysis

Problem analysis and problem solving

Attention to detail

Resourcefulness

Basic knowledge and understanding of fiber optic networks

What type of software will be used?

Presentation Software (PowerPoint/Presenter)

Microsoft Office

SharePoint

SalesForce.com

Marketing Automation Software (Marketo)

Webinar Delivery Systems (AdobeConnect & WebEx Event Center)

Social Media Platforms (LinkedIn)

Event Planning Software (Cvent, Splash)

Reports to: Marketing Specialist, Customer Education and Field Level Events