Regional Sales Manager

Job Description

Company Description: Shanky's Whip is an Irish liqueur that has grown globally to 130,000 9LE cases since it's launch in 2021. Owned by Biggar and Leith, the brand is sold and marketed in all 50 states in the US as well as around 70 countries globally including many European countries, South Africa, Australia/New Zealand and Canada. The product range includes the Original Black Whiskey Liqueur, and soon to be launched Shanky's Whip Cream Liqueur and Shanky's Whip Espresso Martini range. The company is owned by partners who have strong experience in creating succesful new brands - including most recently Malfy Gin from Italy which grew to 100,000 x 9LE in just three years and has subsequently become a major premium gin brand. The company has grown so fast by being truly entrepreneurial, quick and lean and our focus on continued innovation and speed to market will take Shanky's Whip towards our goal of becoming a one million case brand in the next 10 years.

Role Description The Regional Sales Manager is a remote role responsible for driving sales growth and brand distribution for Shanky's Whip across assigned territories in the United States. Day-to-day activities include developing and executing sales plans, managing key distributor and trade accounts, and monitoring performance against volume, distribution, and profitability targets. The Sales Manager will build and maintain relationships with on- and off-premise customers, support promotional programs, and ensure effective brand activation at the local level. This role also involves analyzing market trends, preparing sales forecasts and reports, collaborating with marketing on trade initiatives, and providing feedback to leadership on opportunities and risks. The Sales Manager will work independently while coordinating regularly with internal stakeholders to align on strategy and priorities.

Qualifications

• Demonstrated experience in sales management, account management, or business development within the spirits, beverage, or CPG industry.
• Proven ability to build and maintain strong relationships with distributors, key accounts, and trade partners.
• Strong skills in territory planning, forecasting, and performance analysis using sales and market data.
• Experience collaborating with marketing or brand teams on trade promotions, activations, and merchandising.
• Excellent communication, negotiation, and presentation skills, with the ability to influence stakeholders at multiple levels.
• Comfort working in a remote environment, with strong self-management, organization, and time-management abilities.
• Knowledge of the U.S. spirits market, including on- and off-premise channels, category trends, and competitive landscape.
• Ability to travel as needed to visit markets, accounts, and distributors (frequency based on territory and business needs).
• Bachelor’s degree in Business, Marketing, or a related field, or equivalent professional experience.
• Experience working with premium or heritage brands and an interest in innovation within the