Associate Director Omnichannel Marketing

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly‑Clark Professional® at Kimberly‑Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground‑breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. The Associate Director, Omnichannel Marketing will oversee Walmart & Sam’s Club and will own and help scale growth by developing, executing, and optimizing retail media and omnichannel demand levers. This leader will drive end‑to‑end demand creation, integrating national and retail media (Walmart Connect & Sam’s MAP), digital shelf excellence, improving analytics, and high‑impact creative to deliver measurable business outcomes. This role carries full accountability for business performance and external partnerships, serving as the primary leader responsible for Walmart Connect & Sam’s Club MAP relationship management and deep collaboration with cross‑functional stakeholders to deliver best‑in‑class, shopper‑centric experiences across all touchpoints. Further, this leader will partner closely with Brand General Managers and Customer Development leadership to drive digital share, omni share, and digital penetration. This role oversees a team of 5 demand creation leaders across our Business Units and Walmart and Sam’s Club customers. Responsibilities Omnichannel Demand Creation Strategy & Business Ownership Own and lead end‑to‑end demand creation strategy across Walmart and Sam’s Club Develop full‑funnel (awareness → conversion → loyalty) programs tailored to high‑frequency, replenishment categories across paid (national & retail media levers), organic (e.g. digital shelf and merch) and other omnichannel marketing levers (e.g. influencer, social, CRM, etc) Align strategies to: Joint Business Plans (JBPs) Category growth goals Retailer priorities and key moments (seasonal, promotional, innovation) Drive business outcomes including revenue, share growth, and profitability Establish clear roles of media, content, digital shelf, and in‑store activation within the shopper journey and digital growth formula Drive efficient ways of working in multi‑functional “PODs” team model to strengthen one integrated plan for Walmart Walmart Connect (WMC) & Sam’s Club MAP Relationship Leadership Serve as the primary point of contact and relationship owner for dedicated Ads leadership Lead joint business planning with WMC, including: Annual and quarterly media strategies Test‑and‑learn roadmaps Optimizations and Reporting Influence and secure: Beta opportunities and new ad products Enhanced data access and measurement capabilities Preferred positioning and visibility opportunities Conduct regular performance reviews with WMC and MAP to drive accountability and optimization – Quarterly Business Review (QBR) for executives and dedicated team Customer Experience Leadership Champion superior customer experience, ensuring: Seamless and intuitive path‑to‑purchase Clear product differentiation and benefit communication Consistency across retail media, PDPs, search, and in‑store touchpoints Identify improvements in: Shopper engagement and conversion Navigation and discoverability Overall digital shopping experience Influence decisions that improve customer satisfaction, trust, and loyalty in sensitive and functional categories Retail Media & Performance Marketing Strategy Co‑own total retail media strategy and investment, including WMC and Sam’s MAP in partnership with Head of Demand Creation and Customer Development Leadership Execute and optimize: Channel roles (search, display, onsite, off‑site) Budget allocation and phasing Audience segmentation strategies Oversee execution of: Sponsored search (high‑intent capture) Display and conversion‑driving placements Retargeting and full‑funnel programs Monitor KPIs to drive growth Drive continuous improvement through structured test‑and‑learn programs Digital Shelf Thought Leadership & Conversion Excellence Champion position digital shelf as a core lever for growth in replenishment‑driven categories Advocate for product pages to deliver: Clear functional benefits (e.g., absorbency, comfort, protection) Highlight value, tier and pack‑size advantages Conversion, clarity and trust in our portfolio Identify improvements for our brand discovery team to execute: Content quality (images, A+ content, videos) Search optimization and taxonomy alignment Ratings, reviews, and social proof strategies Data, Analytics & Measurement Strategy Translate data into clear executive narratives and recommendations that influence enterprise investment decisions and cross‑functional best practices Foster a high‑performance, enterprise‑first culture grounded in data, accountability, and continuous learning Leverage our measurement tools to drive performance improvements Translate data into clear, actionable insights that inform strategy and investment Ensure consistent reporting cadence and executive‑level storytelling Creative Strategy & Performance Optimization Set direction for clear, compelling, and conversion‑focused creative to agency and stakeholder Own strategy, scope, and performance management for retail media and commerce marketing agency teams on Walmart & Sam’s Club Set clear expectations and alignment with your team to deliver on brand, retailer and commerce priorities to close the sale Ensure timely and accurate delivery of assets for Walmart & Sam’s Club programs Leadership & Cross‑Functional Influence Lead, develop and inspire a team, while shaping future resource models, building a talent bench and extending impact beyond direct reports Manage external partners, including agencies and platform partners Drive alignment and influence across internal and external stakeholders Responsible for guiding team through development of annual operating plan (AOP) including onsite investment mix strategy & agency tactical briefing. Establish strong ways of working, governance, and operating models Build capabilities in self, direct, and organizational Demand Creation team Success In This Position Requires Strong results orientation and accountability Ability to learn quickly and adapt in a dynamic environment Receptiveness to feedback and coaching; willingness to continuously improve Innovative problem‑solving mindset Strong relationship‑building and networking skills High attention to detail and execution excellence Personal ownership of outcomes Cross‑functional collaboration and a team‑oriented approach Qualifications Bachelor’s degree 7+ years in digital media, CPG marketing, performance and retail media, or eCommerce Experience owning and executing performance media in large RMNs – Amazon Ads, Target Roundel, etc Proof of managing: Walmart Connect (WMC) relationships Retail merchant partnerships Omnichannel demand creation strategies Integrated and full funnel media plans Agency relationships Expertise and knowledge (required): Retail media ecosystems Retail media tools (e.g. Pacvue) Performance marketing and analytics Digital media – display, social, CTV, programmatic Preferred Experience / Qualifications Significant experience leading growth for Walmart and/or Sam’s Club Total Benefits We believe our employees are our greatest asset and are committed to providing them with the resources they need to be successful. Benefits include a comprehensive rewards package, 401(k) with company match, profit sharing, health, dental, vision, paid time off, and additional support for remote and in‑office work. For a complete overview, visit Salary Range: 157,720 – 194,760 USD. We are a committed equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. Primary Location : Rogers Sales Office Worker Type : Employee Worker Sub‑Type : Regular Time Type : Full time #J-18808-Ljbffr Kimberly-Clark