Director Of Sales and Marketing

About Us

Within the sweeping panorama of the north Georgia foothills, Chateau Elan began with the planting of the vineyards in 1981. From these lush vines has grown a 3,500 acre conference and leisure destination. We welcome your interest in applying for a position with Chateau Élan Winery & Resort. For many years, we have served our guests with the highest level of products and service in luxury resorts. We owe our growth and success to our associates who have served our guests with dedication and pride. The key to our continued growth is found in satisfying and exceeding our guests' expectations. We look for people with personality, energy, enthusiasm and commitment. We nurture and train our associates throughout their tenure here. They, in turn, provide the highest level of guest service making Chateau Élan the special place it is today. Perks include but are not limited to discount hotel stays, discount spa services, discount golf, discount food and beverage, discount retail as well as access to the YouDecide® discount program. YouDecide® offerings include negotiated pricing arrangements for vacation destinations, hotels, vacation planning, rental cars, movie tickets/rentals, consumer electronics, consumer goods and services, personal services and even discounts on cell phones and plans.

Don't meet every single requirement of this job? At HEI we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to still send in your information. You may be the perfect candidate for this or for other roles within our organization!

We value U.S. military experience and invite all qualified military candidates to apply.

Overview

The Director of Sales & Marketing is a dynamic, strategic, and results-oriented leader responsible for driving revenue growth, market share, and brand positioning for Château Élan Winery & Resort and Hampton Inn Braselton. This dual-property leadership role oversees all sales, catering, conference services, marketing, and revenue-driving initiatives while ensuring alignment with each property's unique brand identity, positioning, and business objectives.

The DOSM will lead all commercial strategy efforts focused on maximizing total hotel profitability through strategic business development, revenue optimization, and market leadership. This role is accountable for achieving and exceeding goals related to rooms, catering, banquet, and all resort ancillary revenue streams, while ensuring strong market penetration and long-term customer relationships.

The ideal candidate is a proven hospitality sales leader with luxury resort and group experience who can balance high-level strategic thinking with hands-on leadership, team development, and aggressive revenue generation.

Essential Duties and Responsibilities

• Direct the solicitation efforts of the sales staff through effective oral and written communication while overseeing rate, date, and space commitments for group room sales within the hotel.
  
  
• Recruit, Interview, hire, train, recommend performance evaluations, resolve problems, provide open communication, and recommend discipline and/or termination when appropriate.
  
• Ensure training programs are conducted regularly and HEI standards of performance are met. Give guidance and counsel staff toward improvement.
  
• Compile and/or direct the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to the annual and monthly forecast, lead management system, group booking pace report, star reports and sales meeting minutes.
  
• Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies. Make reasonable recommendations to improve potential from various markets.
  
• Develop and conduct persuasive verbal sales presentations to prospective clients.
  
  
• Initiate preparation of computerized annual business plan and execute plans as outlined, critically examining, and adjusting as deemed necessary by current market conditions.
  
• Organize and/or attend scheduled sales department, executive committee, and related meetings.
  
• Knowledge of travel industry, current market trends and economic factors.
  
• Ability to access, understand and accurately input information using a moderately complex computer system.
  
• Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel.
  
• Prepare, implement, and compile data for the strategic sales plan, monthly reports, annual goals, sales budget, forecasts, and other reports as directed/required.
  
• Develop rates, group sales and catering deployment strategies through review of competitive data, demand analysis and mix management.
  
• Professionally represent the hotel in community and industry organizations and events.
  
• Oversee departmental matters as they relate to federal, state, and local employment and civil rights laws.
  
• Comply with attendance rules and be available to work on a regular basis.
  
• Perform any other job-related duties as assigned.
  

Qualifications and Skills

Education and Experience

• Bachelor's degree preferred.
  
• 5+ years of sales leadership in similar sized operation preferred.
  

Knowledge, Skills and Abilities

• Proficiency in Microsoft Word, Excel, and Delphi.
  
• Knowledge of computer accounting programs, math skills, as well as budgetary analysis capabilities required.
  
• Extensive knowledge of sales skills, revenue management, recruitment, supervision, training, and motivation of managers.
  
• Ability to effectively listen, communicate and perform diplomacy with internal and external customers and staff in all situations.
  
• Ability to stand and move throughout the hotel property and continuously perform essential job functions with or without reasonable accommodation.
  
• Effective verbal and written communication skills.
  
• Ability to adapt communication style to suit different audiences, such as effectively communicating with supervisors, coworkers, public etc.
  

Compensation

Tipped/Service Charge Eligible? No

Discretionary Performance Bonus Eligible? Yes

Benefits

HEI Hotels and Resorts is committed to providing a comprehensive benefit program that offers you choices for your physical, mental and financial wellness, creating value in your most important investment - you!

For your physical and mental wellness we offer competitive Medical and Dental programs through Anthem Blue Cross Blue Shield as well as Vision insurance programs through EyeMed. Our Vacation, Sick and Holiday programs are available for you to rejuvenate with time off. HEI also provides pet insurance through the ASPCA. For your financial wellness, HEI provides a wide array of coverage, including Supplemental, Spousal and Child Life insurance as well as Short and Long-Term Disability plans. Our 401(k) Savings Plan with matching funds, and discounts through our 'YouDecide' and Hotel Room Discount programs provide additional incentives for choosing HEI as the employer of your future. Specific details and eligibility of these programs vary by location and employment status.


HEI Hotels and Resorts is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.