Head of Marketing Operations

Head Of Marketing Operations

Siemens Digital Industries Software is looking for a Head of Marketing Operations to lead the systems, data, reporting and operational infrastructure that enables a high-performing global marketing organization for its Intelligence Center X portfolio. This leader will oversee marketing technology, reporting, analytics, tooling, procurement, system migrations and program management, ensuring the marketing organization can operate effectively in a fast-paced, data and AI-driven, and highly matrixed enterprise environment.

This role is both strategic and operational: helping to define how marketing runs, how performance is measured, and how systems and processes scale across teams, regions and product units. This leader will serve as the operational backbone of the marketing organization, partnering across Marketing, Revenue Operations, Product, Finance, Procurement and IT to drive efficiency, visibility and execution rigor.

Key responsibilities include owning the marketing systems ecosystem, including core platforms, integrations, governance and ongoing optimization; overseeing marketing technology strategy and administration across systems, such as Salesforce, Marketo, Qualified, Asana, and related reporting, automation and workflow tools; ensuring platform health, data flow, system reliability and scalable processes that support campaign execution, lead management, brand management, lifecycle management, and measurement; evaluating new tools and technologies, balancing business needs, scalability, integration fit and operational complexity; owning marketing operations reporting, dashboards and performance measurement across pipeline, campaign effectiveness, lifecycle performance and operational efficiency; building a strong analytical foundation for the organization, including executive dashboards, KPI frameworks and recurring business reviews; partnering across Marketing, RevOps and Product/R&D to ensure consistent definitions, data quality, attribution logic and reporting alignment; using data to drive recommendations on performance, investment allocation, process improvements and strategic decision-making; overseeing program management for major cross-functional initiatives, including marketing operating rhythms, planning cycles, and enterprise-wide dependencies; bringing structure and discipline to a complex, matrixed organization by clarifying ownership, decision paths and execution models; leading system migrations and major operational transformation initiatives, including requirements, stakeholder alignment, implementation oversight, change management and adoption, with minimal operational disruption; partnering with IT, Procurement, Security and business stakeholders to ensure successful delivery of system changes and integrations; serving as key operational partner to marketing leadership, RevOps, Finance, IT and Procurement; helping marketing translate strategic priorities into measurable plans, operating models and systems requirements; ensuring strong alignment across business segments, regions and shared services in a highly matrixed environment; building, leading and developing a high-performing Marketing Operations team; establishing clear priorities, service models and success metrics for the functions.

Required qualifications include 12–15+ years of experience in marketing operations or revenue operations in B2B SaaS or enterprise technology; extensive leadership experience overseeing marketing systems, reporting, analytics and operational process design; deep experience operating in a highly matrixed, enterprise environment with multiple stakeholders and competing requirements; strong data and analytical background; strong working knowledge of SQL and comfort working directly with data to validate reporting, analyze performance and support decision-making; deep familiarity with Salesforce and Marketo, including integrations, lead lifecycle design and reporting; strong venture management, procurement and budgeting experience; excellent communications skills and ability to influence across functions.

$147,000 - $255,000 a year