Regional Director of Sales And Marketing

Regional Sales and Marketing Director - Michigan About Members Mobile Members Mobile is a mobile service built for the credit union ecosystem. We combine nationwide wireless service, member rewards, smartphone access, and credit union-integrated experiences to help credit unions deepen engagement, attract new members, and deliver more value to the communities they serve. Our mission is to deliver financial confidence and wireless freedom for millions of credit union members across the United States. Our vision is to become the premier engagement and acquisition platform for credit unions by connecting mobile service, rewards, financial products, and data-driven member insights. Role Summary The Regional Sales and Marketing Director owns subscriber growth across an assigned Michigan geography. Greater Lansing is the primary market and our founding-partner market with MSUFCU. The role also carries secondary-market responsibility elsewhere in Michigan and support for additional credit union partnerships as they come online. You will build a local acquisition engine using credit union branches, employers and SEGs, campus and community relationships, brand ambassadors, events, hyperlocal marketing, and the Mobile Marketing Digital Vehicle (MMDV), our branded mobile retail unit that brings the Members Mobile experience directly to campuses, branches, employer sites, and community events. This is not primarily a field-marketing or event-management job. You own the number and operate like the general manager of the geography, converting credit union member trust into activated wireless lines and using CRM and attribution data to improve conversion and cost per gross add. What you prove in Greater Lansing becomes the model you carry into secondary markets and new partner communities. What You’ll Own The acquisition plan and its performance across your geography, including activations, qualified leads, conversion, and CPGA. Greater Lansing is the primary market and first proof point. Local credit union partner relationships, starting with MSUFCU and extending to additional Michigan partners, including branch champion programs that generate consistent referral flow. MMDV routing, the event calendar, and activation opportunities across campus, branch, employer, and community locations. Recruiting, training, coaching, and managing a team of 10 to 20 brand ambassadors and field resources. Employer, SEG, campus, and community partnership development, plus secondary-market development as coverage expands. Lead capture, unique QR codes, source attribution, CRM hygiene, and weekly pipeline reporting. Key Responsibilities Build and execute a 30, 60, and 90-day Greater Lansing activation plan that starts from the MSUFCU member base and branch network rather than from paid media, then adapt it for secondary markets. Turn credit union leaders, employers, campus organizations, and community partners into an ecosystem that consistently creates acquisition opportunities. Orchestrate 10 to 20 or more events and activations in a busy month from branch and community events, through partners, ambassadors, and the MMDV, without personally staffing every single one of them. Move quickly around MSU and community moments: move-in, Welcome Week, football and basketball seasons, Homecoming, Family Weekend, and graduation. Manage a measurable funnel in CRM. Respond fast to high-intent leads, track attribution, and capture why prospects do not convert. Test lower-cost acquisition ideas such as referral programs, student ambassadors, employer programs, and branch handoffs. Stop what does not work and expand what does. Strengthen every credit union relationship you touch, and protect member trust, approved messaging, and partner brand standards. What You Bring 5 to 8 years of progressively responsible experience in sales, territory management, field execution, multi-unit operations, or local business development. A track record of owning a quota, territory, location, market, or P&L, and hitting it. CRM and funnel discipline. You can walk through how you manage leads from first contact through close, and name the metrics you review weekly. People leadership experience. You have recruited, coached, and held a team accountable, and can point to the performance lift you drove. An entrepreneurial, high-energy operating style. You build the plan, work without a large corporate infrastructure, and keep momentum when a tactic does not work. Sound judgment around member information, partner trust, and compliance boundaries, including knowing when to stop and ask. Local credibility across Greater Lansing, MSU, employers, and community organizations, and the ability to build it quickly in new markets. Willingness to work evenings and weekends during peak campus, employer, and community moments. Valid driver’s license and clean driving record required. Nice to Have Wireless experience with a carrier or authorized retailer, such as "T-Mobile", "Metro", "Verizon", "AT&T", "Cricket", or a regional retailer. Local operating experience from a business that builds territory ownership and personal accountability: Enterprise Rent-A-Car, AAA, multi-unit retail, multi-unit quick-service restaurants, home services, residential solar, regional membership organizations, or a strong local B2B territory-sales organization. Enterprise alumni in particular tend to combine sales, service, B2B relationships, and operational discipline. Grassroots, experiential, or collegiate field execution from an agency or property such as GMR Marketing, RedPeg, MKTG, CSM Sport & Entertainment, Learfield or a collegiate property, Playfly Sports, Red Bull, Monster Energy, Townsquare Media, iHeartMedia, or Lamar Advertising. We look for people who carried a revenue number there, not only an event calendar. Familiarity with MSU, Greater Lansing employers, and the surrounding community and state. It is an advantage, not a requirement. Comfort with attribution tooling, QR-based lead capture, referral platforms, and ambassador scheduling systems. Success in the First 6 to 12 Months Greater Lansing produces a predictable, growing volume of activations, with clear line of sight from source to activated line. MSUFCU branch teams hand off members consistently, because the process is easy and the follow-through is reliable. An ambassador team of 10 to 20 is recruited, trained, and producing, with measurable output per ambassador. CPGA and lead-to-activation conversion are improving quarter over quarter, and you can explain why. Greater Lansing is proven well enough to serve as the model for secondary markets and additional Michigan credit union partnerships. Location Field-based in Greater Lansing, Michigan, the primary market. Candidates should live in or near Greater Lansing, with regular travel to secondary markets and partner communities across Michigan. You will spend most of your time in branches, on campus, at employer sites, and at community activations rather than behind a desk. Compensation Competitive base salary with very relevant variable compensation that can extend beyond target. The package includes meaningful equity with large upside potential, and a full health and benefits program. Why Join Members Mobile? Own a geography, not a task list. A general manager role with a real number, a primary market to prove, and room to grow into additional Michigan markets and partnerships. Launch our founding-partner market alongside MSUFCU, one of Michigan’s strongest credit unions, with roughly $8.26 billion in assets. Build at the intersection of wireless, fintech, member rewards, and credit union growth, in a category still being defined. Work directly with a lean leadership team, where what you learn locally shapes how the company expands nationally. Strong growth opportunity within the company, and unique equity potential to build personal wealth. #J-18808-Ljbffr