Paid Media Manager, Retail

Job Description

A specialty retailer is seeking an interim Senior Paid Media Manager to lead a $6M+ annual media program through the holiday season. This hands-on role will drive customer acquisition across retail stores and eCommerce while partnering closely with senior leadership and an agency team.

• Position: Senior Paid Media Manager, full-time contract with potential for temp-to-hire.
• Location: San Diego, CA; hybrid with three days onsite. If converted to permanent, five days onsite.
• Key skills: 7+ years in paid media, retail store traffic and eCommerce acquisition, hands-on Google and Meta ads, GA4, budget pacing, and agency management.

What You’ll Own

• Manage and pace campaigns across Google, Meta, TikTok, Reddit, and affiliate channels, prioritizing store traffic and eCommerce acquisition.
• Track daily spend, revenue, ROAS, and acquisition costs; provide weekly recommendations to leadership.
• Direct the performance agency, coordinate budget approvals and accruals, and brief creative requests.

Must-Have Experience

• Ownership of multimillion-dollar paid media budgets and holiday campaigns.
• Proven results with local and geo-targeted campaigns, store-visit measurement, and geo testing.
• Hands-on Google Ads and Meta Ads Manager experience, plus working knowledge of TikTok, Reddit, and affiliate programs.
• Advanced GA4, daily reporting in Excel or Google Sheets, and clear communication with senior leadership.

Nice to Have

• Omnichannel or specialty retail experience, particularly athletic, footwear, or running.
• Offline conversion and store sales measurement, customer-match lists, Tableau, Looker, or SQL.

First 30 Days

• Build a daily performance and pacing report, develop a holiday spend plan, and establish weekly recommendations and an agency budget approval process.