Brand Director - Marketing & Creative

Job Description

Job Description

Brand Manager – Marketing & Creative

Newark, NJ
$130,000–$180,000

Monday–Thursday, 8:00 AM–5:00 PM; Friday, 8:00 AM–1:00 PM

 

Why This Role Exists

We are looking for a Brand Manager to take ownership of how the brand shows up across every customer, dealer, and market-facing touchpoint .

The company has grown significantly, but the brand experience has not always evolved consistently across marketing channels. This person will bring stronger alignment to messaging, imagery, creative, content, digital, social, dealer materials, and campaigns while helping evolve how the market understands the brand today.

This is a hands-on managerial role for someone who can set brand direction, oversee marketing and creative teams, and turn business objectives into coordinated execution.

What You Will Own

• Own the overall brand strategy, positioning, messaging, and brand standards
• Ensure consistency across website, email, social media, photography, video, print, dealer materials, showrooms, trade initiatives, and campaigns
• Oversee and coordinate the marketing, creative, design, and content teams responsible for bringing the brand to market
• Set creative direction and provide clear briefs, priorities, feedback, and approvals
• Translate business objectives into integrated marketing and brand campaigns
• Strengthen brand awareness and help evolve outdated market perceptions
• Maintain clear brand guidelines, messaging standards, creative processes, and approval systems
• Partner closely with Sales, Product, Digital, leadership, and outside agencies
• Support product launches, trade initiatives, media campaigns, PR, and reputation efforts
• Use customer and market insights to improve positioning and brand communication
• Track brand and campaign performance and connect marketing activity to business results

What Success Looks Like

• The brand looks, sounds, and feels consistent across every major touchpoint
• Customers and dealers have a clearer understanding of the company and its value
• Marketing and creative teams operate with clear priorities, accountability, and direction
• Photography, messaging, content, and design work together as one brand
• Campaigns are coordinated across channels rather than developed in silos
• Brand awareness and market perception improve measurably
• Marketing processes become faster, clearer, and easier to scale

What You Need

• Strong experience in brand management, brand marketing, or integrated marketing
• Demonstrated ownership of brand positioning, messaging, identity, or brand evolution
• Experience overseeing marketing and/or creative teams
• Strong understanding of creative direction, content, photography, digital, and multi-channel marketing
• Experience maintaining brand consistency across multiple customer touchpoints
• Ability to take a business objective and turn it into a clear marketing strategy and execution plan
• Strong commercial judgment and understanding of how marketing supports revenue and growth
• Ability to manage multiple priorities and move quickly in an entrepreneurial environment
• Strong communication skills and ability to work directly with senior leadership

Experience We Value

Experience with an established and growing consumer, product, premium, or design-driven brand is especially relevant.

Backgrounds may include:

• Home products
• Kitchen & bath
• Furniture or interiors
• Appliances
• Building products
• Consumer durables
• Beauty or cosmetics
• Fashion
• Jewelry
• Premium retail
• Other design-led consumer products

Experience with B2B2C, dealer, distributor, retail, or showroom channels is a plus.

PR experience is helpful but not required.

 

We are particularly interested in leaders who have helped an established but growing company evolve its brand rather than simply maintaining established guidelines inside a highly mature organization.

The Right Environment

You have likely succeeded in a growing or mid-sized organization where you had meaningful ownership and enough structure to operate at scale without excessive layers or bureaucracy.

You are comfortable setting direction, making decisions, developing a team, and turning strategy into execution while the company and brand continue to evolve.

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