Marketing & Communications Specialist

About AssistRx AssistRx blends innovative technology with deep healthcare expertise to help life sciences companies improve patient access, visibility, and outcomes. Our solutions simplify complex therapy initiation and reimbursement processes, enabling patients to start and stay on the treatments they need. As a growing health-tech organization, we partner with leading pharmaceutical and biotechnology companies to navigate an evolving healthcare landscape. At AssistRx, our people are our greatest asset —we foster a collaborative, high-performance culture where employees are empowered to grow, innovate, and make a meaningful impact on patient lives. POSITION OVERVIEW The marketing & communications specialist will execute the day-to-day marketing and communications activities that bring AssistRx's brand and content strategy to life. Reporting to the marketing & communications manager, this role supports consistent and professional brand representation for all internal and external communications while assisting key leadership with business-critical communications. This position supports company events, digital marketing initiatives and the delivery of communications that align with brand guidelines. The ideal candidate is a creative and organized communicator with strong writing skills and a passion for storytelling in the life sciences and healthcare space. KEY RESPONSIBILITIES Content Creation and Management Research, write and produce a wide range of marketing content, including case studies, white papers, blog posts, email campaigns, newsletters and digital marketing assets, in alignment with AP Style and corporate brand guidelines. Support the development and maintenance of an editorial content calendar, ensuring consistent and timely publication across channels. Collaborate with internal subject matter experts to develop accurate, compelling and audience-appropriate content. Ensure all content is reviewed and approved through the appropriate workflow and adheres to brand voice guidelines. Coordinate the successful communication of organizational initiatives and projects to stakeholders. Social Media Manage day-to-day social media activity across platforms (primarily LinkedIn), including content creation, scheduling and community engagement. Support the development of social media strategies and campaigns in alignment with marketing objectives. Monitor social media performance, compile reports and share insights and recommendations with the manager. Website Content Execute website content updates via WordPress, coordinating with internal stakeholders to keep content current and accurate. Apply SEO best practices to new and existing website content. Flag and elevate website issues or opportunities to the manager as needed. Thought Leadership and Conferences Support conference and event logistics, including preparation of presentation materials, booth assets and pre- and post-event communications. Support organization's presence at industry events, including displays, collateral development and overall event coordination. Research industry trends and assist in drafting thought leadership content, including articles and speaking proposals. Coordinate with internal stakeholders to gather technical insights and translate them into accessible marketing content. Digital Marketing and Email Build, test and deploy email marketing campaigns using HubSpot. Support the setup and maintenance of marketing automation workflows and nurture programs. Track and analyze campaign performance metrics; provide regular reporting to support data-driven decision-making. Internal Communications Plan, edit and write content for internal communications channels, including SharePoint, staff emails, internal presentation decks and newsletters. Provide support for internal events, including client meetings, by coordinating cross-functional teams. QUALIFICATIONS Required Bachelor's degree in marketing, communications, public relations, journalism or a related field. 2 to 4 years of marketing and communications experience, preferably in life sciences, healthcare, pharmaceutical or a related B2B environment. Exceptional written and verbal communication skills, with demonstrated mastery of AP Style. Strong capabilities in Microsoft PowerPoint, Excel and Word. Strong organizational and project management skills with the ability to manage multiple deadlines simultaneously. Collaborative mindset with strong interpersonal skills and the ability to work effectively across teams. Deadline-driven and able to balance competing priorities while working independently or in a team environment. Preferred Experience in specialty pharmacy, patient access, hub services or life sciences marketing. Public relations, marketing or advertising agency experience. Experience supporting conference or trade show participation. Familiarity with SEO fundamentals and digital analytics tools (e.g., Google Analytics). Hands-on experience with HubSpot or a comparable marketing automation platform. Familiarity with LinkedIn Campaign Manager and social media scheduling tools. Familiarity with Adobe Creative Suite, Canva or similar design tools for digital asset creation. Competitive pay structure, Matching 401(k) with immediate vesting, Medical, dental, vision, life, & short-term disability insurance, Paid time off and eight (8) paid holidays throughout the calendar year, and Through proven success, motivation, and team work, potential for growth and promotions within the organization. AssistRx, Inc. is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, religion, color, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, or other non-merit based factors, or any other protected categories protected by federal, state, or local laws. All offers of employment with AssistRx are conditional based on the successful completion of a pre-employment background check. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire. Sponsorship and/or work authorization is not available for this position. AssistRx does not accept unsolicited resumes from search firms or any other vendor services. Any unsolicited resumes will be considered property of AssistRx and no fee will be paid in the event of a hire. #J-18808-Ljbffr