Senior Paid Media Specialist

Senior Paid Media Specialist

Job Description


As a Senior Paid Media Specialist, you lead the implementation and optimization of your client's paid search marketing programs. You perform strategic planning, performance analysis, testing, and reporting on all of your assigned client's campaigns, using platforms such as Google, Bing, and Facebook. You communicate regularly with your clients and occasionally travel to meet with them face-to-face. As you analyze campaigns and implement optimizations, you will successfully meet your client's KPI's. Your ability to provide unique solutions for both your clients and the company will produce great results!


Schedule

• Hybrid / Full Time
• 2 WFH days available weekly following the onboarding period.

Job Expectations

• Manage and be a point of contact for high-level assigned client paid media accounts
• Delegate tasks to the Paid Media Coordinators and Specialists as appropriate
• Provide mentorship and training to other team members within the agency, including the assistance of complex problem solving on client relationships and programs
• Manage vendor relationships to implement and manage campaigns on third party advertising platforms
• Identify and implement paid media tactics and best practices, including search, display, remarketing, and video ads
• Monitor performance of marketing initiatives through monthly reporting and present recommendations to increase ROI
• Support the New Business and Strategy Departments with sales, organic growth, and client retention
• Delegate tasks to Paid Media Coordinators and Assistants when appropriate
• Present during internal and external promotional, networking, and educational events
• Pull, analyze, organize, and interpret data
• Clearly and consistently communicate between internal product teams and external clients
• Research and stay up-to-date on marketing trends

Requirements

Job Qualifications

• Must demonstrate a proven track record of the ability to prioritize, organize, and multi-task in a flexible and fast paced environment to effectively meet deadlines
• Must demonstrate strong conceptual and written communication skills with a deep understanding of the English language (spelling, grammar, and vocabulary)
• Must demonstrate presentation skills
• Must demonstrate the ability to lead and train others
• Must demonstrate the ability to effectively communicate both technical and non-technical information between internal product teams and external clients
• Demonstrated proficient skills in Microsoft Office, including Excel, Word and PowerPoint
• Must demonstrate strategic and analytical thinking when solving problems
• Strong understanding of Bing Ads and Social Ads, such as Facebook, Pinterest, and LinkedIn
• Advanced knowledge of Google products, including Ads, Analytics, Tag Manager, and Data Studio

Required Experience

• Google Ads Certification
• Bachelor's Degree in Marketing, Mass Communications or another related field
• 2+ years of Paid Media experience
• 1+ years of customer service/consulting experience

Physical Requirements

• While performing the duties of this job, the employee is regularly required to stand, walk, sit, and talk or hear.
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Travel

• 5-10%

Benefits/Perks:

• Three (3) medical insurance plan options with Aetna.
• 100% of Employee Level Coverage for health insurance is paid by Go Local Interactive.
• 2 Health Insurance Plans are HSA eligible and will receive the following contributions from Go Local Interactive regardless of an employee's contribution to the account: $500 for Employee Only, $1,000 for Employee + Spouse, and $3,000 for Employee + Family or Employee + Children.
• FSA and FSA Dependent care eligible.
• Dental, vision, $25,000 basic life insurance, short term disability insurances paid for 100% by Go Local Interactive.
• 401k retirement safe harbor plan available including a 4% company match after 1 year.
• Insurances and 401(k) start 1st of the month following 30 days of employment.
• Minimum Fifteen (15) Paid Time Off (PTO) days your first year (hours earned each pay date).
• Thirteen (13) paid holidays observed annually.
• Casual dress code.
• Free snacks and Roasterie Coffee everyday!

Go Local Interactive is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

Need Assistance? If you require assistance or reasonable accommodation for any part of the application or hiring process, please submit your request by email to View email address on click.appcast.io. This contact information is for accommodation requests only, and should not be used to inquire about the status of applications.