Field Marketing Lead for Geothermal Homes (Eastern U.S.)

About Dandelion Energy Dandelion Energy is transforming how homes are heated and cooled—starting from the ground up. As the nation’s leading residential geothermal company, we design, install, and maintain all-in-one heating and cooling systems that are cleaner, quieter, and up to 4x more efficient than traditional HVAC, with a focus on large deployments to large homebuilders. We’re an ambitious growing team on a mission to revolutionize home heating. Backed by Google Ventures and other top tech investors, our end-to-end geothermal solution is breaking the status quo of residential heating and cooling technology, and we’re scaling rapidly to meet demand. Whether we’re serving national homebuilders or individual homeowners, our mission is the same: to make geothermal the default choice for heating and cooling in the U.S. About the job Dandelion Energy is seeking a driven, strategic Field Marketer to serve as our on-the-ground expert and brand ambassador in the Eastern U.S., focused on supporting our largest homebuilder partners. This mid-level role blends strategy and execution: relationship building, sales enablement, partner training, localized marketing strategy, and hands‑on event and collateral execution. You will work directly with builder sales teams to ensure homes equipped with Dandelion geothermal systems are successfully marketed and sold to homebuyers. You’ll bring curiosity, polish, and energy while operating as the connective tissue between our builders, their sales agents, and Dandelion’s Sales, Marketing, and Product teams. This role is full-time, with extensive travel (50%+) across the Eastern U.S. with Maryland as the primary home base and initial area of focus. Location & Travel This role is ideally based in Maryland and requires frequent travel (50%+) across the Northeast, with a heavy initial presence in Maryland and surrounding Mid‑Atlantic markets. Responsibilities Build deep, trusted relationships with homebuilder sales teams. Develop localized strategies and collateral to educate homebuyers on geothermal benefits. Deliver training and educational programs to ensure builder teams are confident advocates for Dandelion. Own the Eastern U.S. field marketing strategy for the new‑construction vertical. Create, localize, and manage execution of brochures, point‑of‑sale materials, signage, digital assets, and presentations. Build and run education programs for realtors, community managers, mortgage brokers, and other key influencers. Host events, webinars, and info sessions tailored to these audiences. Serve as the “voice of the homebuyer,” gathering on‑ground insights into motivations, hesitations, and purchase dynamics. Provide actionable qualitative and quantitative feedback to Marketing, Sales, and Product to shape GTM strategy and messaging. Qualifications Love blending strategy with hands‑on execution. Be energized by being customer‑facing and building relationships. Be a strong presenter who can educate, persuade, and inspire builder sales teams and influencers. Think like a marketer but collaborate like a sales partner. Have high ownership, impeccable follow‑through, and bias for action. Passionate about sustainability and electrification in homebuilding. Requirements Ability to be based in or near Maryland and travel extensively throughout the Northeast. 3–5 years of experience in field marketing, channel marketing, sales enablement, or builder marketing. Experience building measurable marketing programs that drive sales outcomes. Exceptional presentation and public speaking skills. Proven relationship‑building ability with external partners. Strong written and verbal communication skills. Ability to travel extensively. Bachelor’s degree in Marketing, Business, Communications, or related field. Preferred Qualifications Experience in energy, home construction, real estate, or high‑value B2C tech. Experience driving demand for a new or niche category. Field marketing in a builder or developer ecosystem. Passion for clean energy or sustainability. Compensation The expected annual total compensation for this exempt role is $65,000–$80,000, plus equity as part of the overall package. Actual compensation will vary based on experience, qualifications, geography, and other job‑related factors permitted by law. Benefits Medical (including mental health), dental, vision, and pet insurance 401(k) plan Commuter benefits Generous paid sick leave, vacation, and parental leave Learning & development support, including on‑the‑job training and virtual courses #J-18808-Ljbffr Dandelion Energy