Founding Product Marketer

About Retell AIRetell AI is using first principles to reimagine the call center with cutting-edge voice AI.Thousands of companies now utilize Retell's AI voice agents to handle sales, support, and logistics calls that once required large teams of human agents. Backed by Y Combinator, Alt Capital, and other leading investors, we have scaled to $60M ARR with a team of 40 people, up from $5M at the start of 2025.Our vision for 2026 is to build a modern CX platform where entire contact centers are powered by AI. Instead of basic automation that needs constant human tuning, we're creating intelligent AI "workers" that can act as frontline agents, QA analysts, and managers, continuously executing, monitoring, and improving customer interactions.We're growing quickly and looking for ambitious builders who want to tackle hard technical problems, move fast, and have real impact at one of the fastest-growing voice AI startups.Let's build the future together.About The RoleRetell is hiring a Senior PMM to own how we show up to the market. This role is responsible for identifying breakout opportunities and turning early product momentum into scalable, market-defining growth.You'll lead positioning, run product launches, build the sales enablement toolkit, and concept brand campaigns that earn real attention. 80% of the role is core PMM. 20% is directing creative campaigns for social.This is a high-ownership role. You won't just maintain messaging, you'll define it. You report to the CMO and work closely with the founding team.Key ResponsibilitiesOwn positioning and messaging across all buyer types and verticals Develop vertical-specific narratives for healthcare, legal, automotive, insurance, utilities, and logistics Keep competitive differentiation sharp as the Voice AI landscape evolvesLead product launches end-to-end Own strategy, narrative, and cross-functional coordination from brief to announcement Partner with DevEvangelist on the demo and technical content layerBuild sales enablement from scratch Run enablement sessions and keep the team equipped with the latest messagingDrive customer and market insights Run ongoing discovery and translate insights into messaging that converts Build case studies and proof points across key verticalsDirect brand and social campaigns (20%) Concept campaigns and brief the creative team on execution Plan campaign bursts around launches, events, and AI industry momentsWhat We're Looking ForMust have2+ years of product marketing in B2B SaaS, developer tools, or AI infrastructureProven track record of owning launches end-to-endStrong messaging instincts: knows what to say and how to brief others to say itExperience building sales enablement programs from scratchComfortable with technical productsNice to haveExperience in AI infrastructure, CCaaS, or contact center spaceBackground marketing to both technical and business buyersHas directed social campaigns with real organic reachStrong aesthetic sensibility and POV on brand contentStartup experienceHow We EvaluateWe care less about checkboxes and more about:Whether you have actually owned positioning that shaped how a product is perceivedWhether you can concept campaigns that earn real attention, not just fill a calendarWhether product, sales, and design teams would genuinely want to work with youWhether you move fast and make good decisions under ambiguityYou Might Thrive IfYou have 2+ years of product marketing in B2B SaaS, developer tools, or AI infrastructureYou have owned product launches end-to-end, not just contributed to themYou have strong messaging instincts and know how to brief creatives to bring ideas to lifeYou are hands-on, you don't just plan, you shipYou are comfortable with technical products and can translate complexity into clear valueYou move fast and make good decisions with incomplete informationJob DetailsCash: $180,000 – $250,000 baseEquity: Offer EquityLocation: Redwood City, CA (Relocation Provided)US Visas: Retell AI is open to sponsoring work authorization for qualified candidates, including H-1B, TN, L-1, E-3, F-1 (OPT/CPT), and O-1 visas.Other Benefits100% coverage for medical, dental, and vision insurance$70/day DoorDash credit for unlimited breakfast, lunch, dinner, and snacks$200/month wellness reimbursement (gym, fitness classes, etc.)$300/month commuter reimbursement (gas, Caltrain, etc.)$75/month phone bill reimbursement$50/month internet reimbursementCompensation PhilosophyBest Offer Upfront: Choose from three cash-equity balance options; no negotiation needed.Top 1% Talent: Above-market pay (top 5 percentile) to attract exceptional builders.High Ownership: Small teams, >$1M revenue/employee, and significant equity.Performance-Based: Offers tied to interview performance, not experience or past salaries.Interview ProcessStage 1: Recruiter intro call (15 min)Stage 2: Hiring manager experience screening (30 min)Stage 3: CMO meet and experience screening (45 min)Stage 4: Final onsite with cross-functional team (2 hours)