Digital Growth Manager

Compensation: $91,250 to $108,750 Annually

At American Financing, we're innovators with imagination. We do what it takes to help customers achieve their financial goals. And we stay ahead of the competition by challenging ourselves to become more efficient. We are one of the fastest-growing national mortgage lenders because we don't follow the status quo.

See what it's like to work for a national mortgage lender that truly values its employees. Wherever your passions lie, you can find rewarding work and new opportunities here.

• Casual work environment
• Hybrid schedule for local employees
• Family-owned, Customer-focused
• Denver Post Top Workplace
• Top 50 Family-Owned Business
• Best of Colorado Business
• Inc. 5000 Fastest-growing Private Company

JOB SUMMARY

We are seeking a data-obsessed Growth Marketing Manager to own the full funnel of our digital presence. You will be responsible for how the world finds us-whether through traditional search engines or emerging AI discovery tools-and ensuring that once they land on our site, they stay there. You will bridge the gap between technical SEO, creative landing page design, and deep-dive data analytics.

WHAT YOU WILL BRING

• 3-5 years of experience in Growth or Performance Marketing.
• Expert-level knowledge of Ga4, Search Console, SEMRush/Ahrefs, and landing page builders (e.g., Unbounce, Webflow, or Instapage).
• Ability to turn raw data into actionable spreadsheets and executive dashboards.
• Familiarity with how Large Language Models (LLMs) index information and how to optimize for "AI-driven search."
• Basic understanding of HTML/CSS/JS and how they impact site speed and SEO.

DUTIES AND RESPONSIBILITIES

• Search & Generative Engine Optimization: Lead SEO strategy (on-page, technical, and backlink) and pioneer our GEO strategy to ensure our brand is cited by AI platforms like Perplexity, Gemini, and ChatGPT.
• Conversion Rate Optimization (CRO): Build, test, and optimize high-converting landing pages. You'll run A/B tests on everything from headlines to CTA button colors.
• Traffic Acquisition: Manage organic growth channels and oversee (or coordinate) paid traffic campaigns to ensure a healthy ROI.
• Analytics & Reporting: Maintain our tracking stack (Google Analytics 4, GTM, Pixel tracking). You won't just report "what" happened, but "why" it happened and what we should do next.
• Performance GEO-Targeting: Tailor content and traffic strategies based on geographic performance data to maximize local market penetration.

Compensation: $91,250 to $108,750 Annually

WHAT WE BRING

• Medical, Dental, Vision, 401k
• Paid time off and sick days
• Paid holidays
• Long-term paid disability
• Paid maternity and bonding leave
• Full desk equipment provided

American Financing Corporation (AFC) is an Equal Opportunity Employer. AFC does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis protected by law. All employment is decided on the basis of qualifications, merit and business need.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.