VP, Global Wealth Alternatives

The VP of Alternatives Marketing, Global Wealth Alternatives is a senior individual contributor driving an insight‑led marketing content strategy for Nuveen's alternative investment platform. Acting as a subject matter authority and alternatives intelligence hub, this role works closely with investment teams and sales specialists to surface and synthesize asset class insights and market intelligence across the full alternatives spectrum, and partners across the organization to elevate perceptions and awareness of Nuveen Private Markets among priority audiences across wealth and institutional segments. Key Responsibilities and Duties Create top‑tier, differentiated content inclusive of educational brochures, thought leadership, sales presentations and digital assets that effectively explain complex alternative investment strategies and concepts in a clear and accessible manner. Develop stories and well‑told narratives that articulate Nuveen’s alternatives value proposition and investment approach. Partner with key stakeholders across product, investment teams, portfolio strategists and global client group teams as well as marketing colleagues to ensure competitive differentiation of capabilities across collateral and campaigns. Assess market trends, competitive positioning and client behaviors to inform and optimize messaging and content development. Partner to develop and execute integrated thematic campaigns leveraging full suite of paid, earned and owned marketing levers, including digital, social, email, webinar, advertising, event, sales enablement, etc., in close alignment with client marketing partners globally. Continually leverage data and real‑time learning to enhance materials to optimally support sales execution and ensure proper alignment of resources. Educational Requirements University (Degree) Preferred Work Experience 5+ Years Required; 7+ Years Preferred Physical Requirements Physical Requirements: Sedentary Work Career Level 9IC Required Qualifications 5 years of related financial services or asset management experience. Experience working with wealth audiences, sales and investment teams, plus knowledge of sales process. Knowledge of alternative asset classes, specifically real estate, alternative credit, private equity and real assets. Knowledge of nuanced product requirements for diverse wealth‑focused wrappers, inclusive of non‑listed REITs, BDCs, tender offer and interval funds, etc. Experience working with complex compliance and filing requirements for non‑listed public products, e.g. SEC, FINRA and U.S. state filings. Understanding of fintech platforms/partnerships serving wealth audiences globally. Established credentials in developing and implementing integrated marketing campaigns. Strong knowledge of Microsoft Office products. Preferred Qualifications 7+ years of related financial services or asset management experience. Bachelor’s Degree. Experience working with wealth audiences, sales and investment teams, plus knowledge of sales process. Knowledge of alternative asset classes, specifically real estate, alternative credit, private equity and real assets. Knowledge of nuanced product requirements for diverse wealth‑focused wrappers, inclusive of non‑listed REITs, BDCs, tender offer and interval funds, etc. Experience working with complex compliance and filing requirements for non‑listed public products, e.g. SEC, FINRA and U.S. state filings. Understanding of fintech platforms/partnerships serving wealth audiences globally. Established credentials in developing and implementing integrated marketing campaigns. Strong knowledge of Microsoft Office products. Knowledge of marketing platforms, e.g. Seismic, Cvent, Workfront. Cross‑border and multi‑lingual experience/skills. Management experience. Demonstrated writing and editing skills with ability to simplify complex concepts with the financial advisor audience. Competencies Required Enthusiastic individual, with a collegiate approach, able to work in a culturally diverse organization and at different levels of the business. Excellent communication skills with the ability to express complex issues succinctly and clearly to business partners. Strong organizational and leadership skills. Demonstrates diligence, analytical approach and works proactively to resolve issues. Able to think independently and challenge in an appropriate manner. Exhibits influencing skills. Experience of working on a broad range of matters with a flexible attitude. Comfortable operating in/with a multi‑location and multi‑national extended team. Able to operate under time pressure and multi‑task. Proven ability to network within the business to ensure access to full information. Related Skills Accountability, Adaptability, Audience Insights, Communication, Delivers On-Product Marketing Strategies, Digital Savviness, Market/Industry Dynamics, Prioritizes Effectively, Product Marketing, Project Management, Relationship Management, Story Telling, TIAA Products/Services Acumen. Compensation and Benefits Base Pay Range: $141,000/yr – $197,000/yr. Actual base salary may vary based upon relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (e.g. annual discretionary incentive programs, non‑annual sales incentive plans, or other non‑annual incentive plans). Benefits include a superior retirement program and highly competitive health, wellness and work‑life offerings that support financial, emotional and physical well‑being. Equal Opportunity & EEO Statement We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status. Our full EEO & Non‑Discrimination statement is on our careers home page ( and you can read more about your rights and view government notices here ( #J-18808-Ljbffr Teachers Insurance and Annuity Association of America