Vice President of Marketing

Vice President of Marketing

About the Company

Growth-stage life sciences company serving transfusion medicine and cell and gene therapy markets.

Industry
Biotechnology

Type
Privately Held, VC-backed

About the Role

The Company is seeking a VP of Marketing to take on a pivotal role as the first marketing leader, with a focus on establishing and developing the marketing function. The successful candidate will have the opportunity to shape the company's global presence to partners, owning the full marketing mandate including digital, demand generation, brand, content, and events. This is a hands-on position that requires the ability to manage the marketing technology stack, develop and govern brand narrative, run competitive intelligence and voice-of-customer programs, and manage various agency relationships. The role demands a professional who is fluent in both blood/transfusion medicine and cell and gene therapy, with a proven track record in building or scaling a marketing function, particularly in a startup or growth-stage environment. Applicants for the VP of Marketing position at the company should be capable of fulfilling the job requirements as described. A strong background in marketing, with a focus on the life sciences industry, is essential. The ideal candidate will have a hands-on approach, be experienced in Salesforce, and have an MBA, although the latter is strongly preferred rather than mandatory. The role is suited to a strategic thinker who can also execute tactically, and who is adept at managing a diverse range of marketing activities. The company values a proactive and dynamic individual who can bring a wealth of experience to the table and is excited about the prospect of building a marketing function from the ground up.

Functions

• Marketing