Senior Data Analyst
Purchasing Power
Role Description
We are currently hiring a Senior Data Analyst to drive high-impact insights that shape product strategy and optimize conversion across the end-to-end customer journey. This role focuses on analyzing and improving key conversion points using detailed, cross-platform data.
- Partner closely with product, design, engineering, marketing, and business teams to uncover opportunities, quantify impact, and influence strategic decisions.
Employee Value Proposition (EVP): PROG is dedicated to providing people with opportunity—opportunity for inclusive collaboration, opportunity for innovation, and opportunity for development.
YOU ARE:
- A curious and self-driven analyst who takes initiative to explore data, challenge assumptions, and uncover insights others might miss.
- Comfortable working in environments where data may be incomplete, ambiguous, or evolving, and can still produce meaningful insights and direction.
- Motivated by understanding how customers move through conversion funnels and where they encounter friction.
- Capable of translating detailed analysis into clear, actionable recommendations.
YOUR DAY-TO-DAY:
- Conversion & Funnel Analysis:
- Analyze the end-to-end customer journey, identifying key conversion drivers, drop-offs, and friction points across web, mobile, and internal systems.
- Perform deep-dive analyses on funnel performance, cohorts, and customer segments to uncover actionable opportunities.
- Partner with product teams to evaluate experiments and feature performance, ensuring sound interpretation of test results.
- Strategic Product Insights:
- Translate complex, cross-platform data into clear, actionable recommendations that improve conversion and customer experience.
- Define and refine KPIs that measure funnel performance and product impact.
- Connect insights across systems to provide a holistic view of customer behavior and business outcomes.
- Data & Analytical Execution:
- Work with large datasets across Snowflake, HEAP analytics, Amperity CDP, and internal systems.
- Write and optimize complex SQL queries to support analysis and reporting.
- Combine and validate data from multiple sources, navigating inconsistencies and gaps where needed.
- Cross-Functional Partnership:
- Collaborate closely with product, design, engineering, marketing, and operations teams.
- Communicate insights clearly to both technical and non-technical stakeholders.
- Help establish shared definitions and measurement frameworks for conversion and performance.
Qualifications
- Bachelor’s degree in quantitative field (e.g., Computer Science, Statistics, Economics, Mathematics).
- 5+ years of experience in product or data analytics.
- Strong experience analyzing conversion funnels and customer behavior.
- Advanced SQL skills and experience working in data warehouse environments (e.g., Snowflake).
- Experience with BI and visualization tools (Tableau, Power BI, etc.).
- Familiarity with product analytics tools (e.g., HEAP) and customer data platforms (e.g., Amperity) or similar systems.
- Solid understanding of A/B testing principles and interpreting experimental results.
- Demonstrated ability to take initiative, navigate ambiguity, and deliver insights that drive business impact.
- Strong communication skills with the ability to influence decisions through data.
Preferred Experience
- Experience working with cross-platform data (web, app, CRM, and operational systems).
- Familiarity with customer lifecycle analytics and funnel optimization.
- Exposure to data modeling, pipelines, or ETL processes.
Benefits
- Competitive Compensation.
- Full Health Benefits (Medical, Dental, Vision, Life Insurance).
- Paid Time Off, Paid Holidays, and Paid Volunteer Time.
- Company-Matched 401(k).
- Tuition Reimbursement.
- Employee Resource & Diversity Groups.
- Charitable Gift Matching.
- Job-required equipment and services provided.
$92.04k - $126.55k
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