Sales & Marketing Operations Strategist

Mungo Homes has a new opening for a Sales & Marketing Operations Strategist!

This position is responsible for compiling and analyzing data to improve sales performance by identifying issues and partnering with leadership to drive accountability and timely action.

Essential Duties and Responsibilities: (performs other duties as assigned)

• Develop and maintain recurring dashboards and reports (traffic, conversion, net sales, cancellations, backlog, absorption) by community and market.
• Analyze performance trends across markets, communities, and product segments to deliver clear, actionable insights and prioritize items requiring field attention.
• Develop and maintain a standardized, end-to-end funnel view (website traffic → lead → contact → appointment → sale) with consistent metric definitions across all markets.
• Own centralized visibility and diagnostic insight across the digital marketing funnel, identifying where and why conversion breakdowns occur.
• Partner with Marketing to evaluate lead source quality, channel effectiveness and Analyze website performance, including traffic quality, user behavior, form completion, and call-to-action effectiveness.
• Support testing and optimization initiatives (e.g., landing pages, lead forms, CTAs, routing logic) by defining success metrics, evaluating results, and recommending next actions.
• Identify performance gaps and risks through proactive dashboard review, and communicate findings with recommended actions to Sales Leadership and market teams.
• Partner cross-functionally to define and execute improvement actions (pricing, incentives, staffing, lead management), tracking completion and escalating as needed to ensure follow-through.
• Maintain closed-loop reporting that links issues, actions, and outcomes; evaluate effectiveness to drive continuous performance improvement.
• Escalate unresolved or recurring performance risks to executive leadership, without assuming ownership of pricing, incentives, or local strategy.
• Support forecasting of sales pace, backlog conversion, and closing projections using scenario modeling to inform strategic decision-making.
• Analyze the impact of pricing, incentives, and product mix on performance.
• Maintain and improve end-to-end sales processes (lead through closing) by identifying inefficiencies, increasing conversion, and reducing cycle time.
• Support CRM governance and adoption (data integrity, workflow optimization) and optimize digital sales tools and customer engagement resources (AI Chat, Live Chat, sales knowledge base).
• Partner with Sales to assess OSC performance metrics, including speed-to-lead, contact rates, and appointment conversion, and identify improvement opportunities.
• Ensure accuracy, consistency, and governance of sales data across systems and reports, including standardized metric definitions across markets.
• Perform regular data audits and validation checks to maintain reporting quality and reliability.
• Partner with Sales, Marketing, Market Presidents, Finance, and IT to align field execution with corporate strategy.
• Support rollout and adoption of tools, dashboards, and process improvements across markets.
• Serve as a connective role between Sales and Marketing to drive shared accountability for funnel performance.
• Ability to influence without direct authority and drive accountability and follow-through.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Attention to detail and commitment to data accuracy.
• Strong communication and presentation skills.
• Ability to manage multiple priorities in a fast-paced environment.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience: Fifth year college or university program certificate; or two to four years related experience and/or training; or equivalent combination of education and experience.

Computer Skills:

• Microsoft Office 365
• ERP software (ability to learn)
• CRM software (ability to learn)

Business Unit -
Mungo Homes