Senior Creative Strategist, Performance Advertising

Role Description

Truvani is hiring a Senior Creative Strategist, Performance Advertising to lead advertising creative strategy across our paid channels — and to lead the small, fast-moving team of creators, editors, and designers who bring it to life. This is not a role for someone who wants to hand off a brief and wait. You'll set the strategy, write the hooks, brief the team, review the cuts, read the data, and decide what launches next week.

You are curious about why people buy—not just what looks good. You understand how consumer psychology, persuasive messaging, brand trust, creative craft, and media performance work together. You've managed people or contractor rosters before, and you know the difference between directing creative work and doing it all yourself. You build trust with customers instead of chasing short-term clicks, and you can prove it with numbers.

What You'll Do

• Set the strategy.
• Own advertising creative strategy across Meta and YouTube (with TikTok and Pinterest as we expand), from concept through weekly launch.
• Lead the team.
• Lead and develop a small team of in-house creators, video editors, and designers, plus retained freelance talent — briefing, reviewing, and giving direction that raises the bar on every ad sprint.
• Write what converts.
• Write hooks, scripts, and creative briefs grounded in consumer psychology and direct-response principles, not trends alone.
• Do the homework.
• Research customers, competitors, and category trends (including tracking competitor ads) to identify creative angles worth testing.
• Test relentlessly.
• Run a structured, weekly testing cadence — tracking hook rate, CTR, CPA, and ROAS — and use the data to decide what to iterate, scale, or kill.
• Collaborate cross-functionally.
• Partner closely with media buying, marketing, and brand teams to keep every asset on-strategy and on-brand.
• Develop your people.
• Mentor and grow your team's craft while keeping multiple campaigns moving in a fast-paced, high-expectation environment.

Qualifications

• 5+ years of experience in performance creative, growth marketing, or advertising creative strategy, with a track record of campaigns that measurably moved CTR, CVR, CPA, or ROAS.
• Deep experience developing advertising creative for Meta, including: short-form stories, reels, statics, videos.
• Meaningful YouTube advertising experience, including multiple formats such as six-second bumpers, YouTube Shorts, creator-led paid video, testimonial ads, and Demand Gen creative.
• 2+ years of experience directly managing people — whether direct reports, an in-house creative team, or a roster of freelance creators and designers.
• Deep, applied knowledge of consumer psychology and direct-response advertising principles.
• Comfort with creative performance tools and workflows (e.g., Meta Ads Manager, Ads Library, Foreplay, Motion, North Beam, or equivalent).
• A portfolio or reel of campaigns you've led or briefed, with performance context you can speak to.
• Experience in health, wellness, supplements, or CPG is a strong plus, but a genuine interest in the category is required.
• Excellent organization and follow-through.
• Based in the United States and able to work core U.S. business hours; this is a remote role.

Requirements

• Establish a clear, repeatable weekly creative-testing process.
• Create a shared framework for evaluating creative performance.
• Improve the quality, clarity, and consistency of creative briefs.
• Develop a structured pipeline of customer-informed campaign concepts.
• Increase the team’s ability to produce differentiated creative efficiently.
• Build a system for documenting and applying creative learnings.
• Strengthen collaboration between creative strategy and media buying.
• Identify the highest-potential creative opportunities across Meta and YouTube.
• Develop the internal and freelance team into a stronger, increasingly autonomous creative function.
• Create a roadmap for scaling Truvani’s performance-creative capabilities.

Benefits

• Base salary of $105,000–$150,000, based on relevant experience and scope.
• Health benefits available after 60 days.
• 401(k) benefits with employer matching available after 60 days.
• Paid time off and paid holidays.
• Paid family leave.
• Remote work stipend.
• Education and professional-development stipend.
• Monthly Truvani store credit.
• Fully remote work within the United States.

How to Apply

Please submit:

• Your résumé and link to LinkedIn profile.
• A portfolio, reel, or links to two or three paid advertising campaigns you have led.
• A brief explanation of your contribution to each example.
• Relevant performance context.