B2B Marketing Manager

B2B Payer Marketing Manager

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

Quality at UnitedHealth Group means striving for excellence in everything we do in order to help us achieve our Mission. Simply put, it's in our DNA and why we're in business - to help people. Our Mission serves as our why; our Values unite us around how we will achieve it. Because when we follow our Mission and live our Values, we deliver Quality.

Optum Financial is one of the five strategic pillars of UnitedHealth Group, driving innovation at the intersection of health care, finance, and technology. We are transforming how health care is financed and paid for - building a more connected, simplified payments ecosystem that reduces friction, increases accessibility, and makes care more affordable.

The B2B Payer Marketing Manager supports payer-focused marketing and sales enablement for Optum Financial's directed spend solutions. This role drives business growth by developing clear, compelling narratives that help payer organizations understand, evaluate, adopt, and realize value from our member benefits offerings. Working closely with strategy, product, sales, and account management teams, this position supports the full client lifecycle - from messaging and positioning through sales enablement to ongoing retention and renewal.

This role is ideal for someone who thrives in a fast-paced environment, moves comfortably across multiple workstreams, and serves as a trusted resource to cross-functional partners. They bring solid storytelling instincts, a bias toward action, and the ability to produce polished work across a range of formats and audiences.

This position follows a hybrid schedule with four in-office days per week.

Primary Responsibilities:

• Develop and maintain directed spend messaging, positioning, and value propositions; translate product strategy, competitive intelligence, and market trends into clear payer-facing narratives
• Bring product changes, updates, and new capabilities to market for payer audiences; develop go-to-market content, coordinate sales readiness, and ensure materials reflect the current product reality
• Build and maintain core payer sales materials: pitch decks, solution overviews, one-pagers, battlecards, training assets, and finalist-ready presentations
• Support national sales teams on complex payer pursuits with tailored storytelling and value articulation
• Lead sales training sessions on new products, updated materials, selling angles, and market insights
• Serve as a responsive partner to the field, someone sales can come to when they need something sharpened, built, or adapted for a specific opportunity
• Develop content that supports payer client implementation, optimization, renewal, and expansion conversations, working with account management to communicate value realization to payer stakeholders
• Monitor market trends, regulatory changes, and competitive activity - synthesizing insights into competitive briefs, talking points, and internal summaries that keep sales and product teams informed
• Work across product, sales, account management, strategy, legal, and compliance to keep payer marketing aligned with business priorities
• Manage intake and prioritization of payer marketing requests, balancing strategic work with time-sensitive needs
• Maintain organized libraries of payer marketing and sales materials, including version control and legal-approved workflows

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 3+ years of experience in product marketing, sales enablement, or B2B marketing
• Experience creating sales and marketing materials across multiple formats (decks, one-pagers, overviews, training content)
• Experience working cross-functionally with sales, product, and business stakeholders
• Proficiency in PowerPoint and comfort producing polished, professional deliverables
• Proven solid written and verbal communication skills with the ability to make complex topics clear and accessible
• Proven basic design skills or comfort with tools like Figma or Adobe Creative Suite
• Proven solid organizational skills and the ability to manage multiple concurrent workstreams with minimal direction

Preferred Qualifications:

• Experience in health care, financial services, or benefits-related industries
• Experience supporting account management or client success teams with retention and growth-focused content
• Familiarity with payer markets, Medicare/Medicaid programs, B2B buyer journeys, or consumer-directed benefits
• Exposure to competitive analysis or market research as inputs to marketing strategy
• Familiarity with CRM or marketing automation tools (e.g., Salesforce, Marketo)
• Proven comfort operating in ambiguity and adapting quickly as priorities shift

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). The salary for this role will range from $72,800 to $130,000 annually based on full-time employment. We comply with all minimum wage laws as applicable.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.