Product Marketing Specialist, CareScout Services

About UsAt Genworth and CareScout, we're on a mission to simplify and dignify the aging experience. The truth is, most of us will help a parent, spouse, family member, friend, or neighbor navigate aging and care at some point in our lives. We've beenthere ourselves. That's why we're building better ways to help people find, fund, and understand aging care all while being supported every step of theway. We're a team of curious problem-solvers, compassionate listeners, and people who care about making a difference. We value diverse perspectives andare committed to fostering an inclusive culture where every team member feels respected, supported, and empowered to bring their authentic self. Our four values guide our strategy, our decisions, and our interactions: Make it human. We care about the people that make up our customers, colleagues, and communities. Make it about others. We do what’s best for our customers and collaborate to drive progress. Make it happen. We work with intention toward a common purpose and forge ways forward together. Make it better. We create fulfilling purpose-driven careers by learning from the world and each other. If you’re looking to build a meaningful career while helping transform the aging experience for millions of families, we’d love to hear from you.Position Title Product Marketing Specialist, CareScout ServicesThe Product Marketing Specialist will help drive awareness, adoption, engagement, and measurable growth for CareScout Services by executing product marketing initiatives, downstream campaigns, and channel programs across partner, customer, and sales enablement audiences. This role blends product marketing, campaign execution, customer insight, and cross-functional collaboration to support product launches, market expansion, ongoing engagement, and continuous optimization.Position LocationA Hybrid schedule of both Remote and In-Office days is required. In office days are Tuesday, Wednesday and Thursday with working hours targeting our core business hours of 9am-5pm EST.Your RoleAs a Product Marketing Specialist at CareScout Services, you will support growth, adoption, and engagement of CareScout's services by helping execute product marketing and downstream campaigns across key business audiences and channels, including employers, partners, sales teams, and emerging channels.The ideal candidate will bring a strong product marketing mindset, an ability to translate customer and business needs into actionable campaigns, and hands-on experience executing marketing programs across digital, partner, sales enablement, and customer engagement channels.You will work closely with Marketing, Product, Sales, Strategy, Operations, Customer Experience, and Compliance to support successful product launches, stronger downstream engagement, and a consistent experience across channels.What You Will Be Doing• Support the development and execution of go-to-market plans and downstream marketing campaigns for CareScout services, partner-facing solutions, and customer engagement initiatives.• Develop and execute targeted marketing campaigns that drive awareness, adoption, engagement, retention, and growth across priority audiences, channels, partnerships, and customer segments.• Assist in the creation of positioning, messaging, value propositions, campaign assets, customer communications, and marketing materials that clearly communicate the benefits of CareScout Services.• Translate product roadmaps, customer needs, market insights, and business priorities into clear, compelling, and actionable marketing campaigns and channel communications.• Coordinate campaign execution across email, web, digital, social, partner marketing, sales enablement, and other downstream channels to support timely delivery and consistent customer experience.• Partner with cross functional teams to support product launches, market expansion, onboarding, adoption, and customer engagement initiatives.• Develop and maintain sales enablement materials, tools, messaging resources, and product marketing content that help Sales and partner-facing teams communicate CareScout Services' value proposition, product offerings, and engagement opportunities.• Conduct and synthesize market insights to identify trends, opportunities, and recommendations for growth.• Monitor campaign performance and use data, analytics, customer insights, and test-and-learn results to identify opportunities for optimization and continuous improvement.• Stay current on marketing best practices, emerging channels, industry trends, competitive offerings, and the evolving long-term care marketplace, bringing forward new ideas and recommendations to improve marketing effectiveness.What You Bring• 5+ years of experience in product marketing, with hands-on experience developing and executing downstream marketing campaigns, go-to-market initiatives, product launches, adoption programs, customer engagement campaigns, or integrated marketing programs.• Experience supporting B2B, B2B2C, healthcare, financial services, insurance, service-based offerings, or partner-driven business models preferred.• Strong product marketing foundation, including positioning, messaging, value proposition development, audience definition, and the ability to translate product value into clear marketing communications.• Strong campaign execution skills across multiple channels, including sales enablement and customer communications• Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations.• Ability to collaborate effectively across internal and external partner teams and operate in a matrixed environment• Excellent written, verbal, presentation, and storytelling skills• Strong organizational and project management skills, with the ability to manage multiple priorities, coordinate cross-functional workstreams, and support timely execution.• A test-and-learn mindset, with experience developing hypotheses, evaluating results, and applying insights to improve campaign performance and customer outcomes.• Experience with CRM, analytics, marketing technology, reporting tools, and performance measurement preferred.• Bachelor's degree or equivalent professional experience.Additional InformationNational Range: $68,900 - 103,000Disclaimer: This role will be located in Richmond, VA. Actual compensation will vary based on geographic location, experience, skills, and other job-related factors. In addition to base salary, this role is eligible to participate in a bonus incentive plan. Incentive compensation is based on individual and company performance and is not guaranteed.Employee Benefits & Well-BeingGenworth|CareScout employees make a difference in people’s lives every day. We’re committed to making a difference in our employees’ lives.Competitive Compensation & Total Rewards IncentivesComprehensive Healthcare CoverageMultiple 401(k) Savings Plan OptionsAuto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off and Paid Family LeaveDisability, Life, and Long Term Care InsuranceTuition Reimbursement, Student Loan Repayment and Training & Certification SupportWellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)Caregiver and Mental Health Support ServicesThis role is not eligible for employment visa sponsorship.SummaryLocation: Richmond, VirginiaType: Full time