Copywriter

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home decor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.

Kate Spade New York is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Job Title: Copywriter

Location: New York

Primary Purpose:

The Copywriter at Kate Spade New York plays an important role in developing customer-facing copy across Email, SMS, Paid Social, digital, print, packaging, wholesale, and other marketing channels.

Reporting to the Editorial Manager, this role will primarily support CRM and performance marketing initiatives, helping drive engagement, traffic, conversion, and customer retention through clear, compelling, and on-brand messaging.

Working closely with the Editorial, Creative, and Marketing teams, this individual will help execute seasonal campaigns, promotional messaging, customer journeys, and testing initiatives while ensuring consistency of voice across all touchpoints.

The ideal candidate is a strong writer who combines creativity with curiosity about performance marketing and customer behavior, using insights and testing to optimize messaging effectiveness.

The Successful Individual Will Leverage Their Proficiency in Copy To...

• Write clear, compelling, on-brand copy across Email, SMS, Paid Social, site content, digital, print, packaging, wholesale, and other customer-facing channels.

• Create copy for CRM initiatives, including promotional campaigns, triggered and lifecycle communications, customer journeys, and retention-focused messaging.

• Bring seasonal marketing, merchandising, and promotional initiatives to life through engaging, customer-focused messaging.

• Develop and optimize copy through testing, personalization, and performance insights.

• Adapt messaging across audiences, channels, customer segments, and global markets while maintaining a consistent brand voice.

• Maintain Kate Spade New York's distinctive editorial voice while supporting broader brand storytelling initiatives as needed.

• Translate emerging fashion, social, creator, and cultural trends into relevant, brand-right messaging for evolving customer audiences.

• Partner closely with Editorial, CRM, Creative, Marketing, Merchandising, and Project Management teams to deliver and execute customer communications.

• Participate in copy reviews, editorial QA, and content development processes to help maintain consistency across channels and campaigns.

The Accomplished Individual Will Possess...

• Excellent writing, editing, and proofreading skills, with the ability to write clearly, concisely, and adapt tone across channels.

• Appreciation for the Kate Spade New York brand aesthetic, voice, and customer, with enthusiasm for contributing to its continued evolution.

• Keen attention to detail and commitment to delivering accurate, high-quality work.

• Knowledge of AP Style and commitment to maintaining editorial standards across channels.

• Ability to interpret customer behavior, testing results, and performance insights, translating findings into actionable copy strategies.

• Comfort shifting seamlessly between brand-building storytelling and conversion-focused messaging depending on channel, audience, and business objectives.

• Effective communication and collaboration skills with cross-functional partners.

• Curiosity, adaptability, and willingness to learn in a fast-paced retail environment.

• Self-motivation and a team-first mindset.

• Exceptional organizational skills with the ability to manage multiple projects, stakeholders, and deadlines simultaneously.

Qualifications

• 3+ years of copywriting experience, preferably within CRM, digital marketing, retail, e-commerce, or agency environments; a combination of education and experience will be considered

• Experience writing for Email, SMS, Paid Social, and other marketing channels preferred.

• Familiarity with A/B testing, personalization, and performance-driven content is a plus.

• Deep understanding of the fashion landscape, social, creator, and cultural trends.

Our Competencies for All Employees

Courage : Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus : Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results : Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly : Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers
Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others : Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams : Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Kate Spade. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

Americans with Disabilities Act (ADA)

Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at View phone number on click.appcast.io or View email address on click.appcast.io

Visit Tapestry, Inc.

Base Pay Range

$72,000.00-$77,500.00

Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.