Global Head of Integrated Campaigns

We're looking for a Director, Marketing to be our Global Head of Integrated Campaigns. The role sits at the center of our Route-to-Market organization. You'll lead the full campaign ecosystem across horizontal solution campaigns and industry vertical campaigns, and you'll own the pipeline and revenue results those campaigns deliver worldwide.

This is a player-coach role. You will lead the team and also build and run campaigns yourself. You'll plan programs, build target audiences, sequence channels, launch campaigns, and read the results. Expect to have your own campaigns in market every quarter alongside your team's.

You'll manage two senior campaign leaders: the Global Campaign Manager for Verticals and the Horizontal Solutions Campaign Manager. You'll work with Demand Generation, Sales, Field Marketing, Product Marketing, Brand, Creative, and Executive leadership. We need someone with deep experience in campaign planning, account-based marketing, and multi-persona, multi-channel execution.

Req# 1105225902

Responsibilities

Own the global campaign strategy and full-funnel pipeline targets, including revenue contribution, efficiency and ROI across horizontal and vertical campaigns

Act as a player-coach by personally planning and launching flagship integrated campaigns each year, alongside managing and mentoring a team of senior campaign leaders

Define the global campaign architecture, ensuring horizontal solutions and industry-specific vertical campaigns operate as one connected system aligned to business priorities

Build horizontal campaigns for the full buying committee — economic buyers, technical evaluators and end users — while ensuring consistent solution messaging across all touchpoints

Utilize intent data, firmographic signals and behavioral insights to build targeted account-based marketing (ABM) and multi-channel strategies for complex buying committees

Establish a unified measurement framework and reporting standard to track campaign contribution to MQL, MQA, pipeline and closed-won revenue

Partner with Sales and field teams to provide campaign toolkits and actionable intelligence, ensuring marketing-generated pipeline converts to revenue

Manage the global campaign budget to maximize return on investment while fostering a test-and-learn culture for continuous optimization

Step in hands-on with marketing technology tools (e.g., Marketo, Demandbase) to monitor live programs and adjust tactics based on real-time performance data

Requirements

12+ years of experience in B2B campaign marketing, with at least five years in a leadership role managing high-performance teams

Demonstrated track record of building and executing multi-persona, multi-channel global campaigns directly tied to pipeline and revenue generation

Proven ability to operate as a player-coach, combining strategic leadership with hands-on campaign execution and optimization

Deep expertise in account-based marketing (ABM), demand generation and complex B2B buyer journeys

Proficiency working directly within marketing technology and analytics platforms, such as Marketo, Demandbase, MS Dynamics and modern AI tools

Strong executive presence with the ability to influence senior stakeholders across Sales, Product Marketing and global leadership teams

Experience managing multi-million-dollar campaign budgets and defining rigorous measurement frameworks for ROI

Ability to thrive in a highly matrixed, fast-paced global organization

We offer

Medical, Dental and Vision Insurance (Subsidized)

Health Savings Account

Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)

Short-Term and Long-Term Disability (Company Provided)

Life and AD&D Insurance (Company Provided)

Employee Assistance Program

Unlimited access to LinkedIn learning solutions

Matched 401(k) Retirement Savings Plan

Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)

Paid Holidays - nine (9) total per year

Legal Plan and Identity Theft Protection

Accident Insurance

Employee Discounts

Pet Insurance

Employee Stock Purchase Program

If otherwise eligible, participation in the discretionary annual bonus program

If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program

This Remote Position Cannot be Performed in New York City.
In accordance with the LA County Fair Chance Ordinance, you may find a copy of the Notice containing a summary of the Ordinance's key provisions here: Concept FCO Posting 8 27 24 (lacounty.gov)

EPAM Systems, Inc. is an equal opportunity employer. We recognize the value of diversity and inclusion in creating success for our customers, business partners, shareholders, employees and communities. We are committed to recruiting, hiring, developing and promoting employees without discrimination. As a global employer, this commitment includes complying with all laws in the countries in which we operate. Nevertheless, we believe equal employment practices should not be limited to what the law requires. Equal opportunity and inclusion are essential to motivate, empower and recognize the best in everyone.

At EPAM, employment actions are based on individual qualifications, without regard to race, color, religion, creed, gender, pregnancy status, sexual orientation, gender identity, gender expression, marital or familial status, national origin, ancestry, genetics, age, disability status, veteran status, citizenship status when otherwise legally able to work, or any other characteristic protected by law.

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