Senior PPC Manager
$190k - $230kDirectedLINK LLC
Job Description
Job Description
TITLE: Senior PPC Manager
TYPE: Full-Time
COMPENSATION RANGE: $190,000 – $230,000
LOCATION: Los Angeles, CA (Downtown Los Angeles)
WORK SCHEDULE: Onsite – Monday to Friday
INDUSTRY: Legal Services / Personal Injury
*Must be authorized to work in the U.S. We are unable to sponsor for this position**
COMPANY INFO
A fast-growing personal injury law firm operating in a high-volume, high-intent inbound lead environment. The organization is known for aggressive digital marketing, rapid scaling, and performance-focused case acquisition systems.
ROLE
The Senior PPC Manager owns end-to-end PPC performance and attribution pipelines across high-intent lead generation channels. This role builds, optimizes, troubleshoots, and scales complex paid acquisition systems to improve cost-per-case, lead quality, and overall case acquisition outcomes.
Key Responsibilities
- Build, manage, and optimize Google Ads, Bing, Performance Max, YouTube, and Microsoft Ads campaigns.
- Improve lead quality, CPL, ROAS, and cost-per-case through continuous testing.
- Create and execute testing roadmaps across copy, bidding, landing pages, and audience strategies.
- Manage Google Local Service Ads: performance, service areas, reviews, dispute resolution.
- Maintain and optimize Google Business Profiles for accuracy and compliance.
- Ensure flawless attribution and lead flow across Google Ads → CallRail → Intaker → Salesforce.
- Troubleshoot issues across Zapier, CallRail, chatbots, IVR routing, and CRM integrations.
- Verify accurate attribution, prevent duplicates, and maintain Salesforce data integrity.
- Conduct weekly call audits to evaluate intake performance and case retention quality.
- Test call routing paths weekly to ensure correct queues, escalations, and language routing.
- Analyze funnel performance (connected → qualified → contract sent → retained).
- Deliver weekly reporting on leads, spend, CPL, projections, and down-funnel insights.
- Present strategic recommendations, competitive analysis, and performance enhancements.
- Train new staff on marketing systems, routing logic, workflows, and attribution.
- Ensure compliance with Google Ads policies, brand standards, security protocols.
- Document system changes and maintain SOPs.
REQUIRED & PREFERRED QUALIFICATIONS
Required
- 9+ years hands-on PPC experience in high-budget, ROI-driven environments.
- Proven ability to improve CPL, ROAS, cost-per-case, and lead quality.
- Expert-level mastery of Google Ads, Performance Max, YouTube, Microsoft Ads, smart bidding, and audience strategies.
- Experience integrating PPC with Salesforce or comparable CRMs.
- Strong proficiency with CallRail, Zapier, chatbots, landing page testing, and dynamic tracking setups.
- Deep analytical skills using GA4 and performance dashboards.
- Demonstrated ability to build full-funnel acquisition systems.
- Personal injury or call-based lead generation experience.
Preferred
- Experience with Intaker, Unbounce, VWO, Segment, or IVR routing systems.
- Experience working with intake or call center operations.
Vacancy posted more than 2 months ago
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