Associate Director, Digital Marketing and Strategy (Distribution)

Job Summary: Title: Associate Director, Digital Marketing and Strategy (Distribution) Reports to: VP, Digital Marketing & Strategy (Distribution) Location: New York, NY (In-Person, 5 days a week) The Role: Roc Nation is seeking an Associate Director of Digital Marketing and Strategy. This position reports to both the President of Distribution & VP of Digital Marketing and serves as a key member of the Roc Nation digital team servicing Distribution clients. The role will support continued development and growth for a diverse roster of Roc Nation artists. Responsibilities will include executing promotional campaigns, designing and implementing creative marketing plans, securing digital retail merchandising/playlisting, facilitating requests between partners, managers and artists and maintaining artist web & social platforms. This Associate Director will be responsible for shaping both digital strategy and the execution of plans, including social media publishing, on a daily basis. Key Responsibilities: Content Marketing. Develop and execute digital marketing/sales and content distribution strategies for client; prepare pitches to key digital retail, mobile, and online promotional partners to secure retail campaigns and marketing opportunities for releases Partner Management. Support and manage relationships with key digital partner accounts; liaise with label distribution partners to execute digital sales plans and marketing initiatives Content Development. Produce and post digital content, including text, images, videos; liaise with artist and their team to develop artist generated content Site and Social Development / Management. Support and manage new artist site builds and launches; maintain and update artist sites, social media profiles & Roc Nation properties Creative Marketing and Revenue Development. Grow artist awareness, site traffic and content syndication through third party editorials, feature placements, social networking strategies, influencer marketing, marketing programs, D2C initiatives, contests/sweepstakes and exclusive content promotions to drive revenue Reporting and Analysis. Compile and distribute regular reports to internal team; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion’s success and areas of opportunity/growth; create reports for artists and external partners Other Priority Marketing. Develop and execute content release campaigns, tour promotions, and other marketing efforts as needed around artist’s launches Other duties, as assigned Qualifications: 5+ years experience managing the use of and/or relationships with digital distribution and social platforms Extensive knowledge of and passion for the music market An in-depth understanding of social media platforms, industry trends, new technologies and digital music services Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously The highest attention to detail Track record building and maintaining strong business relationships Strong oral/written communication skills The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible Bachelor's degree in a related field preferred Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platforms Experience working with social management and listening platforms Experience working with content management systems; especially Wordpress Knowledge using basic audio, photo and video editing programs Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa. HEALTH: Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA) YOURSELF: Free concert tickets, paid time off including paid holidays, sick time and floating days CAREER: Career and skill development programs with School of Live WEALTH: 401(k) program with company match We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. Roc Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas. We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Roc Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Roc Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact an HR Representative to request the opportunity to participate in a timely interactive process. Roc Nation will also provide reasonable religious accommodations on a case-by-case basis. The expected compensation for this position is: $96,000.00 USD - $120,000.00 USD ** Pay is based on a number of factors including market location, qualifications, skills, and experience. Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains. Established in 2008, Roc Nation is the leading global entertainment organization. Headquartered in New York, the company conducts business operations worldwide — maintaining offices in Los Angeles, London, and Brazil. Roc Nation’s recognition as a world-renowned entertainment company comes, in part, from the all-encompassing range of services we provide our clients. Whether building careers and brands from the ground up or championing the ongoing success of our talent roster, we continue to revolutionize and redefine the business of entertainment. Roc Nation’s diverse client portfolio includes many of the most celebrated recording artists, producers, songwriters, and athletes. Each of our clients are given access to the full scope of our cutting-edge capabilities — from artist management, music publishing, international distribution, touring, production, strategic brand development, and more. We form partnerships with experts who break the mold in industries such as media, entertainment, technology, music management, fashion, and philanthropy to support our clientele. Roc Nation proudly represents musical phenomenon such as Rihanna, Alicia Keys, Lil Uzi Vert, Megan Thee Stallion, and Fat Joe — securing massive brand collaborations, selling record-breaking concert tours, and producing history-making events across every facet of our company. Bridging music and sports, in 2019, Roc Nation partnered with the National Football League (NFL) as the organization’s live music entertainment strategist. Since then, Roc Nation has produced award-winning Super Bowl Halftime shows, bringing in notable headliners such as The Weeknd, Dr. Dre, Eminem, Snoop Dogg, Mary J. Blige, Kendrick Lamar, Rihanna, and Usher. The first of its kind, the Roc Nation-NFL collaboration has seen massive success, making history as the first Super Bowl Halftime Show to win an Emmy award for Outstanding Variety Special (Live) in 2022, followed by another Emmy win in 2023 for Outstanding Directing For A Variety Special. Additionally, the Super Bowl LIX Halftime Show starring Kendrick Lamar broke the viewership record with 133.5 million people tuning in to watch the performance. Roc Nation Sports In 2013, Roc Nation Sports launched to offer specialized services that cultivate long-term career growth opportunities for athletes. To best support our roster of athletes on and off the field at a global scale, Roc Nation Sports creates and executes strategic marketing and endorsement deals, brand collaborations, and facilitates media relations, as well as coordinates philanthropic opportunities, among other offerings. We represent renowned athletes such as Dez Bryant, Jaire Alexander, Skylar Diggins, Kevin De Bruyne, Robinson Cano, Mark Vientos, and many more. Team Roc Alongside business endeavors, Roc Nation supports communities around the world through its philanthropic division, Team Roc. Maintaining a commitment to activism and humanitarianism, Team Roc collaborates with partners to tackle inequities across four pillars: education, emergency relief and community goodwill, criminal justice, and health and wellness. #J-18808-Ljbffr Roc Nation, LLC