Customer Marketing Associate - Lifecycle

Overview FanDuel is looking for a Customer Growth Associate to elevate our customer engagement and marketing initiatives. You will play a key role on the Customer Growth team, providing operational excellence and strategic input. This role will collaborate with multiple departments within FanDuel including, but not limited to, Operations, Marketing Technology, DataScience, Brand, and Commercial. This is an exciting opportunity to help elevate the customer experience while executing revenue generating marketing initiatives at a premier gaming company. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs. The Game Plan Everyone on our team has a part to play Own end-to-end execution of lifecycle marketing campaigns across key customer segments, ensuring alignment with retention goals, commercial priorities, and budget constraints Partner with Data Science to operationalize model-driven marketing strategies, leveraging predictive insights to optimize targeting, personalization, and player value Collaborate with experimentation teams to build and execute structured test-and-learn roadmaps, driving continuous optimization and measurable ROI Work cross-functionally with creative and brand to develop high-impact campaign assets that drive customer engagement, excitement, and brand awareness Act as a key stakeholder liaison, communicating campaign strategy, performance insights, and recommendations to internal partners and leadership Monitor, analyze, and report on campaign performance against KPIs (e.g., retention, engagement, revenue), translating data into actionable insights Deliver clear, insight-driven reporting to identify growth opportunities and inform future marketing strategies Manage promotional budgets with precision, tracking spend, monitoring trends, and escalating risks or variances as needed Identify and implement innovative lifecycle tactics to increase engagement, improve retention, and enhance perceived customer value Develop deep expertise in marketing technology and data tools (e.g., campaign platforms like Braze, XP & Hightouch, analytics workflows, data warehouse), improving execution efficiency and scalability Contribute to a high-performing team culture by supporting teammates, sharing knowledge, and stepping in as needed to ensure team success The Stats What we're looking for in our next teammate Minimum of 2+ years of experience in Customer Marketing or similar roles, with the ability to manage complex campaigns from conception to execution Top-notch organizational and project management skills to handle concurrent initiatives and deadlines Strong marketing mindset to launch promotional initiatives with excellence and contribute to strategies Understanding of marketing platforms, Email Service Providers (preferably Braze, Movable Ink, XP), and Customer Data Platform Technologies (e.g. Segment, HighTouch) Exceptional verbal and written communication to collaborate with stakeholders and leaders Comfort with data and insights to measure performance and track budgets Ability to set and meet expectations for both internal and external partners Has a positive attitude and loves being a team player Bachelor’s degree required Familiarity with design tools like photoshop is a plus Interest in I-gaming, with a good understanding of FanDuel or similar competitive products Knowledge of sports, casinos, and/or experience working within a heavily regulated industry is a plus About FanDuel FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world\'s largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT). Benefits We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. Benefits differ across location, role, and level. FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included. FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please View email address on click.appcast.io. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. #LI-Hybrid #J-18808-Ljbffr