Director of Pricing

Job Description

Job Description

Are you in search of a company that resonates with your proactive spirit and entrepreneurial mindset? Your search ends here with Premier Truck Rental !

Company Overview

At Premier Truck Rental (PTR), we provide customized commercial fleet rentals nationwide, helping businesses get the right trucks and equipment to get the job done. Headquartered in Fort Wayne, Indiana, PTR is a family-owned company built on a foundation of integrity, innovation, and exceptional service. We serve a wide range of industries—including construction, utilities, and infrastructure—by delivering high-quality, ready-to-work trucks and trailers tailored to each customer's needs. At PTR, we don't just rent trucks—we partner with our customers to drive efficiency and success on every job site.

 

POSITION SUMMARY  

Reporting to the VP of Financial Planning and Analysis, the Director of Pricing will lead the transformation, development, implementation, and optimization of PTR pricing strategies across our truck rental portfolio. This role will use data-driven analysis to drive pricing decisions to optimize revenue growth, grow margin, maximize fleet utilization, and align with market dynamics, while preserving customer retention. 

This leader will collaborate cross-functionally with Sales, Operations, Finance, and IT to build scalable pricing processes, systems, and tools. A successful candidate will have strong experience in data-driven pricing, customer segmentation, and the development of dynamic and tiered pricing models in asset-intensive or rental-based businesses, be able to build processes and procedures from the ground up and have strong operating rigor and discipline. 

 

LOCATION  

Onsite in Fort Wayne, IN

 

RESPONSIBILITIES  

Strategy & Execution:  

• Develop and lead a comprehensive pricing strategy across vehicle types, customer segments, and geographies. 
• Design and optimize rate structures based on utilization, demand, seasonality, and customer value. 
• Build strategic pricing for rental rates, logistics, upfitting, and remarketing. 
• Monitor market trends, competitive pricing, and cost structures to inform pricing actions. 

Analytics & Optimization:  

• Model financial impact of rate changes to evaluate profitability, elasticity, and scenario forecasting. 
• Partner with Sales and Operations to analyze fleet utilization, rate performance, and price realization. 
• Lead initiatives to improve price discipline, reduce leakage, and enforce pricing guardrails. 

Collaboration & Leadership:  

• Partner with Sales to support pricing proposals, exception management, and customer negotiations. 
• Work with Finance to align pricing with margin targets, financial forecasting, and budgeting cycles. 
• Ensure deliverables to business partners are accurate, complete, and thoroughly reviewed prior to distribution. 

Technology & Tools:  

• Drive implementation of pricing software, rate engines, and analytics dashboards (e.g., Power BI). 
• Build scalable tools and dashboards for pricing governance and rate enforcement. 
• Collaborate with IT and Data teams to ensure pricing systems are integrated, scalable, and auditable. 

REQUIREMENTS  

MUST HAVE  

• Bachelor's degree in finance, Economics, Business, or related field. 
• 7–10 years of experience in pricing, revenue management, or commercial strategy—preferably in truck rental, transportation, logistics, or a similar asset-based service industry. 
• Experience implementing dynamic pricing tools like PROS, Zilliant, etc. 
• Must have direct experience managing a pricing function. 
• Strong analytical and modeling skills, scenario and elasticity analysis; proficiency in Excel, Power BI/Tableau, or similar tools. 
• A change-agent mindset. 
• Excellent communication skills, with the ability to collaborate with and influence cross-functional stakeholders. 
• Ability to prioritize and effectively complete tasks by their deadline. 
• Strong written and oral communication skills, excellent attention to detail. 
• Works well in a team environment. 
• Detail-oriented and self-motivated. 

NICE TO HAVE  

• MBA or master's in finance 
• Commercial Sales Experience (go to market strategy, field sales, sales enablement, customer analytics, etc.) 

Employee Benefits

At Premier Truck Rental (PTR), we invest in our people by offering competitive benefits, wellness programs, and growth opportunities designed to support you both professionally and personally.

Wellness & Fitness

Take advantage of our on-site CrossFit-style gym, featuring a full-time personal trainer dedicated to helping you reach your fitness goals. Whether you're interested in group classes, virtual personal training, personalized workout plans, or nutrition coaching, we've got you covered.

Exclusive Employee Perks

Enjoy a variety of additional benefits designed to make life a little easier and more enjoyable:

• PTR Swag & Uniform/Boot Allowance
• On-site Micro-Markets stocked with snacks and essentials
• Discounts on phone plans, supplier vehicles, mobile detailing, tools, and equipment
• Additional partner and vendor discounts

Performance Incentives (Commissions, Bonuses & Profit Sharing)

At PTR, we believe in rewarding success. Certain roles offer commission structures, bonuses, or profit-sharing opportunities based on performance. Incentive eligibility varies by position, so be sure to ask your recruiter about the compensation opportunities available for your role.

Comprehensive Benefits — Starting Day One

✔ Premium healthcare coverage (medical, dental, vision, mental health & virtual healthcare)
✔ 401(k) matching and long-term financial planning support
✔ Paid time off so you can recharge
✔ Life, accidental death, and disability coverage
✔ Ongoing learning and development opportunities

Training, Growth & Recognition

We partner with the Predictive Index behavioral assessment tool, which helps identify natural behavioral drives such as dominance, extraversion, patience, and formality. This tool supports hiring decisions, team development, and employee engagement throughout the entire employee lifecycle.

Culture & Connection — More Than Just a Job

At PTR, we don't just build relationships with our customers—we build them with each other. Our tech-forward, highly collaborative culture is rooted in our core values.

Connect and engage through:

✔ PTR Field Days & Team Events
✔ The Extra Mile Recognition Program
✔ PTR Text Alerts & Open Communication

Employment Classification

Premier Truck Rental hires full-time, part-time, contractor, and intern positions, depending on business needs.

Benefits eligibility varies by employment classification. Contractors, interns, and part-time employees are not eligible for the full-time employee benefits package.

Equal Opportunity Employer

Premier Truck Rental is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law