Marketing Manager

Job Description

Job Description

We are looking for a Marketing Manager to lead strategic marketing initiatives, a small team of creative marketers, and digital projects that strengthen brand visibility and support business growth in Auburn Hills, Michigan. This role is suited for a hands-on leader who can coach, mentor, and guide high-performing teams, develop compelling content, and drive data-informed campaigns across digital channels. The ideal candidate brings strong experience in B2B marketing, graphic design, and cross-functional collaboration within a fast-paced environment. Requirements for this role includes having experience marketing in trades industries (plumbing, HVAC, construction, etc).

Responsibilities:

• Lead the planning and execution of marketing programs designed to increase brand recognition and generate business opportunities.

• Manage and mentor team members while fostering a collaborative, accountable, and high-performance work environment.

• Create and oversee digital campaigns across social media and other online platforms to expand audience reach and engagement.

• Develop marketing content and visual assets using Adobe Creative Cloud tools, ensuring brand consistency and high-quality execution.

• Use business intelligence insights and campaign performance data to guide decisions, refine strategies, and improve results.

• Partner with internal stakeholders to align marketing activities with broader business objectives and sales priorities.

• Write, review, and edit marketing copy for presentations, campaigns, and promotional materials with a strong focus on clarity and impact.

• Coordinate onsite marketing operations and maintain organized project workflows to support timely delivery of initiatives.

• 5+ years of experience in B2B marketing specific to a construction-related or trades environments (plumbing, HVAC, etc).

• Prior experience leading or supervising teams in a fast-paced, results-driven organization.

• Advanced proficiency with Adobe Creative Cloud, including Photoshop, InDesign, Illustrator, Premiere, etc.

• Working knowledge of BI or analytics tools used to support reporting and decision-making.

• Strong understanding of social media platforms, digital advertising methods, and content distribution tools.

• Advanced skills in Microsoft Office, including Excel, Word, PowerPoint, and Outlook.

• Excellent written, verbal, and editing abilities, with strong attention to detail and organizational skills.

• Ability to work independently, take initiative, and contribute effectively in an onsite team environment.

Ability to work onsite 5 days per week in office in Auburn Hills.