Director OF Ecommerce

eCommerce Director – Responsibilities Drive eCommerce revenue growth, maximize marketing investments and deliver financial results. Set and gain alignment with brand team and eCommerce leadership on long‑term strategy to hit growth targets. Own all eCommerce KPIs relating to traffic generation, channel management, onsite conversion and after‑sale metrics. Present weekly results and action to executive leadership. Collaborate with brand marketing leaders to present brand and product stories online in a compelling way that delivers a rich brand experience and integrates with other brand channel messaging (wholesale, stores, brand marketing, etc.). Ensure brand and product stories are regionally relevant and influence for global impact. Lead and own the development of the overall digital marketing strategy to enhance online presence, connect relevant brand and product stories, build a community, and drive commercial opportunities. Develop and manage drive‑to‑site programs including online advertising, paid search, organic search, brand building (national advertising and PR coordination) and affiliate marketing. Develop and drive real‑time metrics to engage commercial levers such as advertising spend, promotions, marketing/social campaigns and other key decisions that affect brand eCommerce performance. Direct the marketing agency strategy and agency relationships to optimize paid media programs; lead relationships with external agency partners. Lead the commercial eCommerce team to deliver a cohesive 52‑week product and storytelling calendar across site, email, social, and direct mail channels. Establish and manage cross‑functional timelines, continuously reprioritizing across merchandising, content, design, buying, and planning while driving a 52‑week acquisition marketing calendar aligned to product launches and global brand strategy. Partner with brand and DTC leadership to develop and operationalize a long‑term eCommerce and customer experience strategy, ensuring alignment with brand positioning, industry trends, and evolving consumer expectations. Drive merchandising assortment strategy in partnership with brand product development; identify and evaluate white‑space merchandising opportunities and new growth initiatives. Lead cross‑functional projects with broader eCommerce, brand, and global functional leaders to drive operational excellence. Direct team and partners on executing stories across digital platforms through an understanding of the latest interactive design techniques and consumer experience technologies. Drive the optimization of new technologies across platforms; partner with Technology leadership to identify whitespace in the development roadmap. Develop plans and forecasts along with supporting marketing and capital budgets. Work cross‑functionally to ensure successful end‑to‑end planning and execution of merchandise assortment and inventory levels, taking into account brand goals and financial objectives. Develop processes for analyzing business performance. Influence global leaders on changes within eCommerce, brand, and supporting teams that will elevate performance and address future forecasts. Perform duties consistent with the Company’s AAP/EEO goals and policies. Perform other duties as required/assigned by manager. Qualifications 10+ years of eCommerce experience. Proven results in driving commercial growth. Exceptional writing, communication and presentation skills to drive effective collaboration and influencing within a matrix organization, including executive level and multi‑cultural environments. Proven leadership skills with at least 8 years’ experience in leading a team. Strong interpersonal, collaboration, project leadership and negotiation skills. Excellent analytical skills with ability to interpret and translate data into actionable proposals. Strong ability to multi‑task and prioritize complex demands of time and resources. Comfortable in a changing, fast‑paced environment with tight deadlines. Working Conditions Normal office environment. Some travel may be required. Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote. Equal Employment Opportunity Statement Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as its consumers. We value differences and believe they make us stronger. We are an equal‑opportunity employer and aim to create equal opportunities for associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic. The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties, and skills which may be required. #J-18808-Ljbffr