Senior Manager, Global Strategic Marketing

Senior Manager, Global Strategic Marketing A global business engaged in diagnostics and related solutions that aim to improve patient outcomes worldwide. The role supports marketing leadership in identifying and evaluating new opportunities for product portfolio expansion. Why Join Diasorin Build What Matters Take ownership, challenge the status quo, and contribute directly to solutions that improve patient care worldwide. Innovate with Agility at a Global Scale Work in an entrepreneurial environment that enables speed, collaboration, and global impact. Grow in a People-Centered Culture Thrive in a culture that values accountability, inclusion, and continuous development. Job Scope Work with The Molecular Diagnostics leadership on initiatives to develop and set global strategic direction for current and future portfolios, and perform market identification and analysis in support of our customer‑centric product development strategy and overall corporate growth goals. Represent the needs of the Customer, Sales, and Regional Marketing, and ensure future products meet critical stakeholder needs to help drive commercial success of product portfolios. Work collaboratively with Executive Management, and with Global Product Marketing, Business Development, the Advanced Technology team, R&D, and other groups as required to develop, implement and drive adoption of strategic initiatives. Execute market research and Voice of Customer (VOC) efforts for identified new market and product opportunities. Job Responsibilities Work with Global Marketing, Product management and with Scientific Affairs to identify and assess adjacent and emerging market opportunities and build business cases to determine and prioritize value of potential new opportunities Partner with R&D to define competitive and differentiative application that would leverage our technology or potential technology enhancements, as well as develop and acquire technologies required to successfully develop products to capture new market opportunities Execute cross‑functional market research and VOC programs to assess unmet customer needs in new markets Develop a structured approach and governance for the “ideation” phase, in order to ensure continuous generation and prioritization of new ideas that create value for the organization Partner with the Global Product marketing team, to ensure consistency in the idea assessment and business case preparation, and to ensure a “comprehensive” view that goes beyond portfolio to achieve more holistic solutions Lead/Partner with the Global Marketing and R&D teams to develop and define market, business, and customer requirements for new markets and new products Conduct regular data collection and analytics to ensure up to date understanding of the market and market dynamics, of market sizes and growth, of competition plans and performances. Analyze The financial performances of Diasorin Act as the collection point of external data from several sources (financial disclosures, reports, databases, tradeshows, genomweb,…) and build a repository easy to use to ensure smooth socialization of the actionable knowledge Facilitate the creation of a strategic and aspirational Long‑term‑plan, providing critical inputs, data and framework for the marketing function contributing to the effort Build an effective set of tools to represent in actionable way the market conditions and the Diasorin performance compared to market Contribute to business intelligence activities, including analyzing market trends, emerging technologies, and competitor activities to identify opportunities for growth and enable effective business threat mitigation Communicate issues and status on initiatives to senior management and recommend appropriate strategies Develop and update long‑term portfolio strategy on a regular basis with supporting business case‑based market analyses As appropriate, coach, mentor and develop staff; Ensure team’s Marketing processes are defined and updated to maintain best practices Build long‑term global sales forecasts by using a sound financial model supported by data and assumptions; Execute standardized approach to market financial models in partnership with the Global marketing team and the Finance team Ensure effective communication and interfaces with executives, sales and regional marketing, PMO, scientific affairs Establish a deep understanding of the competition and market dynamics for the molecular diagnostics market Work with relevant members of our global teams to ensure solutions to global customer needs/challenges are incorporated into Luminex offerings, wherever appropriate Serve as a positive spokesperson for the company and the business, both internally and externally Education, Experience and Qualifications Bachelor's degree in Molecular Biology, Genetics, a related science, Business, or Marketing — required Master's degree or additional business training — preferred 10+ years in healthcare technology — across marketing, sales, strategy, or business development 5+ years of market analysis and primary VOC research 5+ years of portfolio planning and corporate strategy development 5+ years launching products into clinical and/or research lab markets 5+ years of cross‑functional collaboration in matrixed environments 2+ years in IVD or diagnostics marketing, ideally with infectious disease market knowledge A strategic thinker who doesn't just make plans — you make them happen. Comfortable with ambiguity and energized by building something meaningful in a growth‑stage environment. A clear, confident communicator — equally at home presenting to the C‑suite and digging into a data model. Someone who leads with curiosity, humility, and a genuine drive to improve patient outcomes through better diagnostics Travel Requirements 50% domestic 10% international What we offer Beyond base salary, Diasorin offers a competitive rewards package focused on your overall well‑being. We are proud to offer a comprehensive plan of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance. Diasorin is committed to building a workplace where people feel empowered to contribute ideas, take ownership, and grow their careers. We believe diverse perspectives strengthen innovation and help us deliver meaningful impact for patients and customers worldwide. Diasorin is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable law. #J-18808-Ljbffr