US_East | Marketing Lead_L1
Ztek Consulting INC
JOB DESCRIPTION:
Quick Summary:
Salesforce Marketing Cloud (SFMC) Senior Developer
5+ years of experience in Salesforce Marketing Cloud development, with a focus on enterprise-scale implementations.
Hands on experience with Salesforce Marketing Cloud - Email Studio, Mobile Push, SFMC API, Data Extensions, Data Views, Automations, Journey Builder, Preference Centre, Audience Management and Segmentation, Tracking and Reporting.
Experience with email coding (HTML5, CSS3), scripting and campaign execution.
Experience with AMP Script that will generate multifaceted content in email campaigns.
Integrate SFMC with internal systems (CRM, data warehouses, compliance tools) using APIs and ETL processes.
Roles and RESPONSIBILITIES:
Design and implement multi-channel marketing campaigns using SFMC modules (Email Studio, Journey Builder, Automation Studio, Contact Builder).
Develop and maintain dynamic content, AMPscript, and SQL queries for personalized messaging.
Integrate SFMC with internal systems (CRM, data warehouses, compliance tools) using APIs and ETL processes.
Develop/modify email templates and existing campaigns.
Monitor campaign performance, troubleshoot issues, and optimize workflows for efficiency and scalability.
Lead requirement-gathering sessions with business stakeholders and translate them into technical solutions.
Execute best practices in email development, accessibility, and email compliance regulations.
Be able to execute campaigns with a heavy emphasis on customer segmentation, testing protocol, and technical execution using Salesforce Marketing Cloud.
Troubleshoot HTML, CSS, and other performance issues to ensure identical rendering across browsers, ESPs, and devices.
SKILLS & EXPERIENCE
5+ years of experience in Salesforce Marketing Cloud development, with a focus on enterprise-scale implementations.
Hands on experience with Salesforce Marketing Cloud - Email Studio, Mobile Push, SFMC API, Data Extensions, Data Views, Automations, Journey Builder, Preference Centre, Audience Management and Segmentation, Tracking and Reporting.
Experience with email coding (HTML5, CSS3), scripting and campaign execution.
Experience with AMP Script that will generate multifaceted content in email campaigns.
Experience with responsive design email layouts.
Salesforce Marketing Cloud concepts and metrics including code, design, and dynamic content generation.
Familiarity with any project management tool is a must (JIRA, Workfront, etc.)
Proactively manage expectations and risk/dependencies
Excellent in troubleshooting marketing cloud related queries
Proven ability to develop and optimize integrated business processes across disparate systems
Preferred Experience:
Experience in wealth management, retail banking, or insurance marketing.
Knowledge of customer data platforms (CDPs) and real-time personalization strategies.
Familiarity with Agile methodologies and DevOps practices in a regulated environment."
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