Lead Product Manager, AI Activation

Reference: 3130Posted: 2026-07-18Location: Austin, TXCompany: Realtor.comRecognized as the No. 1 site trusted by real estate professionals, Realtor.com has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.Are you passionate about the intersection of AI, data, and client experience? Do you get excited about the moment a new customer goes from signed contract to first value and want to engineer that journey with precision? We’re looking for a product leader who thinks in systems, ships with velocity, and brings an AI-first mindset to every problem.As the Lead Product Manager, AI Activation , you will own the end-to-end client activation experience, the critical window between contract close and a Client’s first meaningful outcome with Realtor.com. This is a high-visibility, technically rigorous role at the core of our Client Experience team, owning the platform capabilities, AI-powered experiences, and shared services that help Brokers, Teams, and Agents go live faster, set up with confidence, and realize value sooner.What You’ll Do:As the primary product leader for AI Activation, you will define the strategy, roadmap, and delivery cadence that drives client time-to-value and platform efficiency across the activation lifecycle._AI-Driven Activation Strategy_Define and own the product vision for AI-powered activation, from automated onboarding workflows to intelligent setup recommendations that reduce time-to-first-value for new Clients.Develop and maintain a roadmap that balances near-term activation wins with long-term platform scalability and AI capability investment.Identify and prioritize opportunities to embed AI/ML throughout the activation journey, including predictive setup guidance, anomaly detection, and personalized onboarding flows._Seamless Onboarding & Time-to-Value_Own enterprise onboarding capabilities end-to-end: roster ingestion, identity and access provisioning, product setup and configuration, and team hierarchy management.Drive measurable reduction in activation time by identifying and eliminating friction across the self-serve and assisted setup paths.Partner with Go-to-Market and Customer Success to align product setup milestones with commercial success signals: first login, first lead, first renewal touchpoint._Platform Capabilities & Technical Depth_Guide the development of foundational, reusable activation services, including SSO/third-party integrations, data provisioning, and configuration APIs that other product teams build on.Own Client data management across the RDC ecosystem, ensuring consistency, accuracy, and accessibility of client account structures, agent-team-broker hierarchies, and entitlement data.Collaborate closely with Engineering and Data Science to define system architectures, data models, and entity relationships that support complex account structures at scale._Analytics, Instrumentation & Insight_Define and own the activation funnel metrics: setup completion rates, time-to-activate, drop-off points, and downstream correlation to retention and engagement.Partner with Data Science to build predictive models that flag at-risk activations early, enabling proactive intervention before churn risk compounds.Use qualitative and quantitative signals, session data, support tickets, NPS, sales feedback, to continuously validate and refine the activation experience._Cross-Functional Alignment & Stakeholder Influence_Serve as the primary product voice for AI Activation to Revenue, Engineering, Design, Data Science, and Go-to-Market stakeholders.Translate complex technical strategies and AI capabilities into clear, business-outcome-driven narratives for exec audiences.Collaborate with Engage and Grow & Renew teams to ensure a seamless handoff from activation to ongoing value delivery.What You’ll Bring:Product Leadership: ~10 years in product management, with meaningful time in B2B/SaaS, marketplace, or platform environments. Experience owning onboarding, activation, or lifecycle products is a strong plus.Platform & Technical Depth: Strong technical background in platform and API products, shared services, data provisioning, identity/access systems, or developer-facing capabilities. You can read an ERD, engage in architecture reviews, and hold your own in technical design discussions.Data Modeling & Structural Thinking: Experience shaping data models, entity hierarchies, and account structures for complex B2B clients. You understand how team-broker-agent relationships compound at scale.AI-First Product Thinking: Fluency with AI/ML concepts as they apply to product: recommendation systems, predictive modeling, anomaly detection, LLM-powered workflows. You don’t need to build the models — but you need to know when to use them, how to spec them, and how to evaluate them.Analytical Rigor: Proven ability to define activation and onboarding funnels, instrument them correctly, identify failure modes, and drive measurable improvement.B2B Client Empathy: You know how professional partners set up, manage, and scale their business — and how product can remove the friction that slows that process down.Strategic Communication: You can run a sprint review with engineers in the morning and present a roadmap to a CRO in the afternoon. Both audiences walk away with clarity.Commitment to Inclusion: A desire to work within a diverse team where empathy, intellectual curiosity, and collaboration are as valued as technical skill.Bachelor’s Degree: In related field (such as computer science, business, etc.) or equivalent experience.How We Work:We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.How We Reward You:Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:Inclusive and Competitive medical, Rx, dental, and vision coverageFamily forming benefits13 Paid HolidaysFlexible Time Off8 hours of paid Volunteer Time offImmediate eligibility into Company 401(k) plan with 3.5% company matchTuition Reimbursement program for degreed and non-degreed programs1:1 personalized Financial Planning SessionsStudent Debt Retirement Savings Match programFree snacks and refreshments in each office locationDo the best work of your life at Realtor.comHere, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you’ll find your way home too. At Realtor.com, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.Diversity is important to us, therefore, Realtor.com is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com will provide reasonable accommodations for otherwise qualified disabled individuals.