Vice President of Marketing

Vice President of Marketing

About the Company

Well-established private equity firm

Industry
Venture Capital & Private Equity

Type
Privately Held

About the Role

The Company is seeking a Vice President of Marketing to join one of its portfolio businesses. The successful candidate will be a strategic leader with a strong marketing background, particularly in demand generation, growth, revenue, product, and digital marketing. While experience in a similar business is preferred, a heavy marketing orientation is the key focus. The role involves leading the marketing function to support the company's growth and scale, in line with the investment thesis to transform the business and expand its market presence. Responsibilities for the Vice President of Marketing at the company include developing and executing marketing strategies to drive organic growth, capitalizing on a large domestic TAM, and diversifying into adjacent end-markets. The ideal candidate will be a passionate and committed professional with a proven track record of success, likely having held a senior marketing role for at least 10 years. The role does not require specific experience in private equity or M&A but demands a leader who can professionalize the marketing function and is prepared to lead the company through a period of significant expansion. The candidate should be a change agent, capable of honoring the company's heritage while steering it towards a future of increased scale and market influence. The position is a key one, with the potential to make a substantial impact as the business evolves and prepares for a planned exit in the future.

Travel Percent
Less than 10%

Functions

• Marketing