Senior Director, Digital Activation

The Company: Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. As a Senior Director of Digital Activation, you will play a critical role leading the day-to-day set up and optimization of performance campaigns across multiple programmatic and social buying platforms to improve campaign performance - and lead the team as the main point of contact with strategy teams and clients. You will define, execute and optimize digital biddable channel strategies and initiatives for a fast-paced entertainment client across programmatic, social and search ensuring that pacing and performance are best-in-class and the Digital Activation Process is activated correctly. Responsibilities * Extensive understanding of all major digital biddable platforms, product offerings and their respective capabilities within programmatic, search and social. * Deep understanding of in-platform campaign setup and proven excellence within hands-on-keyboard (activation) nuances and best practices across all biddable platforms and ad-serving operations * Ensures highest levels of team performance and thought leadership within specialist divisions (search, social, programmatic, ad-ops and tagging), including creating and circulating POVs * Develops and maintains strong relationships with key digital partners and keeps teams abreast of first to market opportunities, tech, data, and regulation updates

• Key stakeholder in leading upfront deals and negotiations (JBPs)
• Creating and driving best-in-class biddable digital media strategies that

deliver against client objectives within search, social and programmatic channels for assigned client * Ability to quickly pivot and adapt within a fast-paced environment for a world-class entertainment client * Providing inputs and guidance around campaign design, including requirements for success and optimal use of biddable platforms * Working side by side with Integrated Planning team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective * Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients * Implementing Business Intelligences tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)

• Accountability over client’s budgets
• Developing strong relationships with clients, key digital platform partners

and global counterpart colleagues

• Setting Budgets, KPI's and measurement framework
• Collaborating with MarSci Team for development and implementation of Test and

Learn agenda and framework. * Delivering credible thought leadership on Digital Activation’s role in the Marketing ecosystem, providing a multi-year vision of the program and lead proactive insights on channel opportunities through both short-term and long-term business lenses * Leading communication of Digital Activation's tech/data needs with cross-functional partners (Product Management, Analytics, IT, etc.) to ensure seamless deployment of digital campaigns and effectively report results to all stakeholders * Ability to effectively manage costs while exceeding performance goals and maintaining quality standards. * Excellent communication skills, ability to distill key ideas for non-digitally centric teams * Managing and mentoring a large team of Digital Activation specialists, providing day-to-day guidance as well as career growth and development, across multiple markets. * Ensuring team manages and efficiently optimizes programs within budget and KPI goals * Tracking innovation within the industry, evaluate and identify new partners and technology that will drive best-in-class channel strategies for Hearts and our clients Qualifications * 10+ years digital experience, including a minimum of 5 years’ experience managing, mentoring, and nurturing a diverse team in a fast-paced organization

• Experience within the entertainment category preferred
• Technical, in-platform and strategic understanding of programmatic, search

and social buying and activation required.

• Experience working with Ad Technology stacks and implementation processes
• Strong knowledge of marketing technologies & tools (Web analytics, tag

management, ad servers, attribution)

• Strong analytical skills and understanding of entertainment industry KPI's
• Exceptional analytics skills, and confidence acting on marketing data and

insights * Comprehensive biddable platform, (search, social and programmatic), campaign setup knowledge across (but not limited to), Google (Google Ads, DV360, Amazon, Meta, TikTok, Snap) * Working knowledge of 3rd party verification tools, including IAS This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range

$120,000—$230,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs. Review Our Recruitment Privacy Notice [