Brand Manager

Mindlance is a national recruiting company which partners with many of the leading employers across the country. Feel free to check us out at Job Description Duration: 6+ month (with possible extension) Responsibilities Develop and manage short and medium term brand strategies under the stewardship of the Senior Brand Manager or Director. Build Brand equity as measured by annual brand share performance, brand loyalty, professional recommendation and perceived quality. Identify and pursue opportunities to drive professional recommendation of the brand. Develop strategies, tactics and lead execution of national brand programs, including consumer promotion, plus those designed to engage shoppers at retail or anywhere face-to-face consumer engagement is possible. Demonstrate critical thinking and an understanding of the plan impact on the business and our Trade customers. Work with key Sales teams to grow the business in key retailers by winning in the in-store environment. Collaborate with brand team to develop compelling consumer communication that is highly persuasive. Assist in the development and execution of comprehensive marketing plans that align with the brand strategy, including advertising, promotion, pricing and customer marketing strategy. Partner in development of Media Strategy and Plans and its integration into the Brand Planning cycle. Work with outside agencies to execute the plan. Partner in development of compelling consumer and shopper insights. Leverage key insights through consumer and retail marketing plans. Generate new ideas and take action to advance them. Use project management tools to process complex, multi-functional efforts. Develop timetables, manage interdependencies and drive projects to meet resource and time requirements, meeting the needs of internal customers in accomplishing objectives. Deliver written and oral communication to advance a point-of-view, provide analysis or update the level of knowledge. Demonstrate effective presentation skills. Present proposals/recommendations clearly and succinctly and manage discussion to obtain agreement. Manage defined projects establishing timetables and requirements. Drive for results and demonstrate an ability to keep managers up-to-date on projects. Perform analysis to understand the business and drive future opportunities. Focus on new marketing venues/tactics which drive brand consumption. Basic Qualifications Bachelor's Degree or commensurate work experience. Strong communications skills, with emphasis on oral presentations. Demonstrated level of analytical, planning and organization skills. Demonstrated level of creativity aligned with marketing or sales programs. 1 to 2 years Consumer Products marketing experience Preferred Qualifications MBA Prior experience in Consumer Sales or Medical Marketing. Additional Information All your information will be kept confidential according to EEO guidelines. #J-18808-Ljbffr Mindlance