Senior Product Marketing Manager, GTM (Qualified)

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Job Category Marketing & Communications
Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword — it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword — it's a way of life. Agentforce is the future of AI, and you are the future of Salesforce.
Qualified is the B2B agentic marketing platform for Salesforce customers, and we're looking for a Sr. Manager of Product Marketing to help us win in one of the most exciting and fast-moving moments in company history. Qualified is part of AI Labs, Salesforce's new innovation team built to develop and scale AI-native technologies at startup speed — leveraging the full power of Salesforce. Alongside sister companies like Fin and Regrello, Qualified operates with the agility of a startup, while plugging into one of the world's largest enterprise go-to-market engines, bringing the agentic enterprise vision to life for Salesforce's customers. With our product, Piper the #1 SDR Agent, now an official part of the Salesforce family, we need a sharp, versatile PMM who can do it all, from supporting product launches, to delivering our message at events, to sharpening our cross-cloud positioning. This is a true jack-of-all-trades role. You'll sit at the intersection of Sales, Product, Customer Success, and Marketing, and your work will directly impact how thousands of Salesforce sellers understand and sell Qualified.
What You'll Do

Support product marketing leadership in defining the relationship between Qualified, Piper and the broader Salesforce ecosystem — clearly answering the questions that come up daily in the field
Develop enterprise-ready positioning assets that address long-term roadmap, architectural relationships, and integration vision (Data Cloud, MCP, Service Cloud, Agentforce Agents etc.)
Become a strong expert on competitive positioning within the Salesforce ecosystem, with a strong POV on how Qualified wins better together with Salesforce's own solutions
Collaborate with cross-product marketing and GTM leadership to keep positioning sharp as the product and integration story evolves
Drive cross-cloud positioning enablement programs in partnership with Sales Enablement, Sales Leadership, and Product Marketing
Lead product marketing workstreams for flagship events (e.g., Dreamforce), coordinating slides, demos, production, and legal review across session content
Partner with onsite staff and demo teams to ensure consistent narrative and positioning at every touchpoint
Drive post-event enablement follow-through, translating event narrative into lasting field-ready assets
Support go-to-market planning and execution for Piper product releases — from positioning through launch readiness, timing, and cross-functional rollout
Partner with Product and Product Management to translate roadmap into clear, sellable launch narratives and timelines
Build and run launch tiering frameworks, aligning scope and investment to the size and impact of each release
What We're Looking For

5–8 years of product marketing experience, ideally in B2B SaaS; experience at a Salesforce ISV or within the Salesforce ecosystem is a strong plus
Proven track record driving success in a role that spans product positioning & messaging or sales enablement
Deep familiarity with the Salesforce ecosystem (Agentforce, Sales Cloud, Marketing Cloud, or similar) and comfort navigating technical positioning, especially with AI agents
Strong written communicator who can translate complex concepts into crisp narratives for sellers, customers, and executive audiences
Background in competitive intelligence / competitive strategy a plus
Highly collaborative — you'll work cross-functionally with Sales, Sales Programs, Product, Success, Demand Gen, and Product on a daily basis
Comfortable operating in a fast-moving, post-acquisition environment with shifting priorities and lots of ambiguity
Why Qualified

You'll be part of a company that just joined the Salesforce family — with the distribution and resources of one of the world's leading enterprise tech companies behind us
You'll have outsized impact on a small, high-output PMM team that punches way above its weight
Competitive compensation, equity, benefits, and the chance to work alongside some of the best GTM minds in the industry
Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.
Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $143,400 - $216,900 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable. We're Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you've come to the right place.

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