Product Marketing Manager

Product Marketing Manager Own and execute go-to-market launches for Formlabs hardware, software, and materials Location: Somerville, Massachusetts Compensation: $85,000 - 145,000 USD / year About The Role Product Marketing Manager We're looking for a Product Marketing Manager with a strong communications background to drive market adoption of our 3D printers, and related accessories and materials. You will work on our core SLA technology and products, and manage the overall go-to-market strategy across the company, through core messaging and positioning, new product launches, content creation, sales enablement, analytics, and understanding of the market and competition. Product Marketers at Formlabs are expected to be the closest to our products and our customers - sitting between the Product and Marketing teams, with a talent for attention-grabbing copywriting. Product Marketing at Formlabs is a pivotal team, where you will work with product management, design, engineering, manufacturing, web, and content to get things done. This is a fast-paced environment, where we launch new materials to market every few months, with large hardware announcements every couple of years. If you're passionate about reinforcing product messaging across everything we do in sales, services and marketing, we want you to join our team as a Product Marketing Manager. What You'll Do: Be the 'quarterback' of our launches of our new hardware, software, and materials products Nurture existing products by executing changes in marketing and positioning Connect market and technology trends with Formlabs' products to build product positioning and messaging for verticals, buyer personas, and use cases Regularly track, and assess competitors, and adjust Formlabs' product marketing accordingly as industry situation changes Communicate our products across all mediums in succinct and compelling ways, and anticipate and circumvent possible confusion or questions Develop technical training, messaging decks, internal FAQs, product guides, etc. that allow our sales team to succeed while driving competitive differentiation Promote and demo Formlabs products at conferences, trade shows, events and to analysts and potential customers Develop deep expertise in our 3D printing technologies, materials, and portfolio About You: 2-5 years of experience in a product marketing or sales engineering role at a B2B hardware or software company Detail-oriented with a track record of excellence in project management Passionate about technology and interested in 3D printing Successful in collaborating with sales and marketing teams to create product training material including value propositions and differentiation Conducted independent primary and 5-secondary market research to understand trends and analyze competitive landscapes Proven ability to work independently and cross-functionally to complete projects Tactfully manage by influence with leaders across the organization High level of initiative and strong business judgment; comfortable solving strategic problems in real time Ability to think holistically, and contribute business value outside of your core lane Bonus Skills: Technical writing Business degree or Technical degree preferred Related industry experience Our Benefits & Perks: Robust equity program to build future wealth through RSUs Comprehensive healthcare coverage (Medical, Dental, Vision) 401K matching and access to financial advisors Generous paid Parental Leave (up to 16 weeks) Tenure-based paid Sabbatical Leave (up to 6 weeks) Flexible Out of Office Plan – Take time when you need it Ample on-site parking & pre-tax commuter benefits Healthy on-site lunches, snacks, beverages, & treats Regular sponsored professional development opportunities Many opt-in culture events across our diverse community And of course... unlimited 3D prints We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Compensation Every Formlabs employee receives equity because everyone contributes to building the company. You'll have the opportunity to share financially in the value we create together, with a shared incentive to build a business that succeeds over the long term. Equity will be a significant portion of your total compensation, and will increase over time in proportion to your impact. The base pay will be determined by your skills, qualifications, experience, location, and expected impact on the organization. The annual base pay range for this role is: $85,000 —$145,000 USD #J-18808-Ljbffr