Head of Lifecycle Marketing
Confidential
Head of Lifecycle Marketing
About the Company
Expanding financial technology (FinTech) & wealth management platform
Industry
Internet
Type
Privately Held, VC-backed
Founded
2009
Employees
51-200
Funding
$101-$200 million
Categories
- Internet
- Technology
- Financial Services
Specialties
- lending
- credit unions
- consumer finance
- credit card debt consolidation
- and fintech
Business Classifications
- Mobile
- B2C
About the Role
The Company is seeking a Head of Lifecycle Marketing to take on a pivotal role in the organization. The successful candidate will be responsible for setting and owning the post-funding lifecycle strategy, with a focus on maximizing the value of every customer relationship. This includes anticipating market trends, making data-driven decisions on the next-best-offer, and treating LTV, repeat-borrow rate, and portfolio yield as key performance indicators. The role demands a leader who can operate with a high level of analytical and financial fluency, and who is adept at working with cross-functional teams to drive performance. The Head of Lifecycle Marketing will also be instrumental in evolving the business model to view the borrower relationship as a long-term engagement, rather than a single transaction. Applicants for the Head of Lifecycle Marketing position at the company should have a minimum of 8 years' experience in lifecycle, CRM, retention, or growth marketing, with a strong preference for those with a background in lending or fintech. The role requires a candidate with a proven track record in owning and executing LTV or retention strategies, and who is adept at running rigorous experiments to inform decision-making. Deep expertise in lifecycle marketing, including journey design, automation workflows, and next-best-offer logic, is essential. The ideal candidate will be hands-on with modern marketing tools and be prepared to build and lead a team as the function scales. A strategic mindset, the ability to operate in ambiguity, and a commitment to driving results through a disciplined operating cadence are also key attributes for this role.
Hiring Manager Title
Chief Revenue Officer
Functions
- Marketing
$150k - $250k
...Head Of Marketing Location: San Francisco (in-person, in-office, full-time ONLY) Compensation: $150K–$250K base + meaningful equity About Virio Virio is building the next-generation B2B GTM stack: an AI-powered content engine that turns executive thought leadership...SuggestedFull timeFor contractorsWork at officeRemote workRelocation package$150k - $250k
...quarter of Fortune 500 companies. Role Overview As the Director of Marketing at Thunkable, you’ll be responsible for leading and overseeing... ...demand generation campaigns across paid, organic, and lifecycle channels to drive user acquisition and trial starts. Own performance...SuggestedWork at officeThunkable
San Francisco, CA3 days ago- ...govern, fund, measure, and scale AI work. We’re looking for a Head of Marketing to make Proxon synonymous with this emerging category—and... ...work. The fundamentals matter: positioning, content, launches, lifecycle, demand generation, events, sales enablement, measurement,...SuggestedWork at officeFlexible hoursShift workDay shift
Proxon
San Francisco, CA1 day ago $240k
...Noctrix Health. We are seeking a visionary and results-driven Head of Marketing to lead Noctrix Health's global marketing strategy and... ...marketing programs Oversee digital marketing, paid media, SEO/SEM, lifecycle marketing, CRM marketing, and customer retention initiatives...SuggestedNoctrix Health, Inc.
San Francisco, CA5 days ago$160k - $220k
...Position: Head of Marketing Location: San Francisco, CA (Hybrid/Remote Flexibility) Type: Full-Time Experience: 5-8 Years in Marketing (Mid... ...end-to-end, including onboarding, in-product messaging and lifecycle marketing Partner with Sales, Growth and Customer Success to...SuggestedFull timeRemote workCoworker.com
San Francisco, CA1 day ago- ...Head of Channel Marketing About the Company Globally recognized provider of VoIP products & unified communications solutions Industry... ...a deep knowledge of Salesforce/Pardot for tracking lead lifecycles and campaign attribution. Bonus points will be awarded for...
Confidential
San Francisco, CA1 day ago $7,000 per month
...Head of Marketing Euclid: Where Projects Take Shape Euclid is looking for a hands‑on, execution‑minded Head of Marketing to define and lead... ...to run HR, IT, and Finance, automating the entire employee lifecycle. You’ll be part of pioneering the first modern, multi‑sided...Full timePart timeRemote workFlexible hoursBusiness Hunt
San Francisco, CA3 days ago$175k - $225k
...operate with far less friction. Role Summary You are our first marketing hire, and this is a rare role. Instead of inheriting a team or... ...cover multiple surfaces, with real strength in segmentation, lifecycle, and channel activation. Strong on storytelling and taste. You...Full timeTemporary workH1bWork at officeVisa sponsorshipWork visaFlexible hoursStand Insurance
San Francisco, CA5 days ago$180k - $250k
...Position Overview We're seeking a strategic, growth-focused Head of Marketing to scale ARIVE's brand, community, and demand generation as... ...demand generation strategy (content, SEO, events, paid media, lifecycle/email) to consistently drive high‑quality platform sign‑ups;...Full timeFor contractorsWork at officeLocal areaRemote workRelocation package3 days per weekARIVE
San Francisco, CA3 days ago- ...Head of Marketing About the Company Fast-growing, values-driven media company launching a consumer app for women and families. Industry... ...designing and optimizing sales funnels, building email and lifecycle marketing programs, and identifying partnership...
- ...a Global Innovator. About the Role AtoB is hiring a Head of Marketing to own the entire marketing function and report directly to... ...organic acquisition. You will also hire two critical roles, a Lifecycle Email Marketer and a Partner Marketer, to round out the team...Work at officeImmediate startDay shift
AtoB
San Francisco, CA5 days ago $350 per month
...to scale operations and are looking for people who care as much as we do to join the team. Role Overview Gumloop is hiring a Head of Marketing to lead the function through its next stage of growth. You will set the marketing strategy, bring the team’s work together...Full timeTemporary workRemote work$15k
...the last problems worth getting right. We are looking for a Head of Marketing Operations to build and scale the operational engine behind... ...You will own the marketing tech stack, the data model, the lifecycle, and the analytics that turn marketing into a predictable pipeline...Full timeWork at officeLocal areaVisa sponsorshipDay shift$220k - $300k
...shape the future of AI. Role Overview Higgsfield is seeking a Head of B2B Marketing to build and lead our enterprise marketing function during... ...across digital, events, partnerships, content, and lifecycle marketing. Optimize the full buyer journey—from first touch...WorldwideHiggsfield
San Francisco, CA21 days ago- ...in decades. We're changing that, using AI to disrupt a massive market. Millions of people rely on Gamma to create, teach, and persuade... ...while resonating across cultures and continents. As Senior Lifecycle Marketing Manager, you'll optimize key conversion points...Weekly payCasual workWork at officeLocal areaWork from home
gamma.app
San Francisco, CA4 days ago $210k - $230k
...Head Of Enterprise Marketing San Francisco, CA About The Role Descript is at an inflection point. We have 50M+ users, genuine product... ...accounts to go after and why, and design the campaigns, lifecycle plays, and conversion experiments to bring them in. You'll...Contract workSeasonal workWork at officeRemote workFlexible hoursDescript
San Francisco, CA1 day ago- ...Head of Marketing About the Company Pioneering provider of next-gen infrastructure solutions Industry Information Technology and Services Type Privately Held About the Role The Company is seeking a Head of Marketing to spearhead its...
Confidential
San Francisco, CA2 days ago $150k - $300k
...Head of Marketing & Developer Relations Building Open Superintelligence Infrastructure Prime Intellect is building the open superintelligence stack — from frontier agentic models to the infra that enables anyone to create, train, and deploy them. We aggregate and orchestrate...For contractorsFreelanceWork at officeRemote workVisa sponsorshipRelocation packageFlexible hoursPrime Intellect, Inc.
San Francisco, CA1 day ago- ...About us Parallel is a web infrastructure company. Our products are used by leading businesses in sales, marketing, insurance, and coding to build best-in-class AI agents with flexible and powerful programmatic access to the web. We've raised $230 million from Kleiner...Work at officeVisa sponsorshipFlexible hours
Parallel
San Francisco, CA5 days ago $13k
...significant early revenue growth. The growth story here is the kind marketers usually have to invent: we started on a $1M pre‑seed, were... ...cycle. Education & experience: You do NOT need to have held a "Head of Marketing" title before. Our ideal candidate has typically spent...Part timeFor contractorsAnvil Robotics
San Francisco, CA3 days ago$120k - $200k
...powered business communications space. Our small, flat team moves quickly and expects real ownership — and we're looking for a Head of Marketing to lead the entire marketing function end-to-end. Reporting directly to the CEO, you'll own strategy, execution, budget...Work at officeRemote workFree visaClera
San Francisco, CA1 day ago- ...ll own brand, positioning, content, and demand generation from day one. From launch moments and thought leadership to performance marketing and community building, you'll turn a technically excellent product into a category-defining company. Responsibilities Own positioning...
Blueprints AI Inc.
San Francisco, CA2 days ago $180k - $240k
...acquires and activates users — across content, SEO/GEO, product marketing, partnerships, social, and emerging agent-first distribution... ...make calls, and own the outcome. Backgrounds that often do well: head of growth or marketing at a developer tools or API-first company...Full timeTemporary workMendable
San Francisco, CA5 days ago- ..., backed by top-tier investors, and count global enterprises and Fortune 500 brands among their customers. The Opportunity As Head of Marketing, you will own the marketing function at a company known for bold, unconventional campaigns. This is a hybrid creative and technical...Shift work
talentpluto
San Francisco, CA4 days ago - ...review candidate profiles across active roles and use resumes/profiles to understand which backgrounds may be a fit. THE ROLE As a Head of Marketing, you may work on projects that require strong execution, communication, analytical judgment, and the ability to move quickly...
Career-Launch.net
San Francisco, CA4 days ago - ...We're looking for someone to own marketing at Circleback. You'd be the first person in this role–which means there's no playbook and no existing team. Just a product people love and a lot of room to run. Once people start using Circleback, they stick around. Retention...For contractors
CircleBack Inc
San Francisco, CA3 days ago - ...Head Of Marketing Ditto is a college dating platform on a mission to redefine how students connect and meet in real life. We've already arranged dates for 150,000+ students, and we're expanding to new campuses across the country every month. We win on the ground....Seasonal workImmediate startWeekend work
Ditto AI Limited
San Francisco, CA3 days ago $150k - $210k
...innovative companies. Our team is 100% remote and we work with teams across the United States to help them hire. Title of Role: Head of Marketing Location: San Francisco, CA (On-site, 5 days/week) Company Stage of Funding: Seed (YC-backed, ~$3M raised, profitable)...Work at officeRemote workVisa sponsorshipRecruiting from Scratch
San Francisco, CA5 days ago- Rippling, based in San Francisco, is seeking a Head of Startup Marketing to manage and drive relationships with venture‑backed startups. You will own the comprehensive marketing strategy and execution, ensuring alignment with revenue targets while leading a high-performing...
Rippling
San Francisco, CA8 hours ago $50k
...We're looking for our first full‑time marketer to own everything marketing at Intryc . From the words on our homepage to the booth at CCW Vegas. The title says "Head of" because you'll own the function and the outcomes. It does not say "VP" because we want a hands‑on operator...Full timeWork at officeRemote workIntryc (YC S24)
San Francisco, CA5 days ago
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Head of Lifecycle Marketing. Be the first to apply!
