Digital Marketing Campaign Coordinator - Entry Level

Digital Marketing Campaign Coordinator – Entry Level

Location: On-Site

Job Type: Full-Time

Job Summary

Our Company is hiring an entry-level Digital Marketing Campaign Coordinator to support digital campaigns for a major staffing and workforce solutions client — hands-on experience across SEO, PPC, social, and data-driven optimization.

Responsibilities

● Support digital strategy execution aligned with recruitment and staffing goals

● Optimize website content and landing pages for SEO

● Assist managing PPC campaigns (Google Ads, display, search, social)

● Create and schedule content: blogs, job posts, social visuals

● Manage social platforms, calendars, and engagement

● Support email campaigns, drip sequences, and candidate outreach

● Monitor performance with Google Analytics and reporting tools

● Analyze data to improve engagement, conversions, and ROI

● Run A/B tests on ads, landing pages, and emails

● Support marketing automation for lead nurturing and segmentation

● Research recruitment marketing and staffing industry trends

● Ensure campaigns follow brand and compliance guidelines

● Help track budgets and campaign metrics

Preferred

● Marketing automation platform exposure (HubSpot, Mailchimp)

● CRO and A/B testing knowledge

● CRM/ATS familiarity

● Certifications: Google Ads, Google Analytics, HubSpot, Meta Blueprint

● Recruitment marketing or employer branding experience

Qualifications

● Bachelor's in Marketing, Communications, Business, or Digital Marketing (or equivalent experience)

● Understanding of digital marketing fundamentals, ideally in recruitment/staffing

● Basic exposure to SEO, PPC, social, and email marketing

● Familiarity with Google Ads, Google Analytics, SEO tools, and social platforms

● Strong writing, editing, and content skills

● Analytical mindset interpreting marketing data

● Strong organization and time management

● Comfortable managing multiple tasks

● Strong communication and teamwork