Director, Shopper Insights

Overview

Join Reynolds Consumer Products ...and Drive Your Career across a world of opportunities! We are passionate about achieving results and have fun winning as a team!

We provide amazing job opportunities for growth with competitive pay and benefits in an exciting, dynamic, fast-paced, and fun workplace environment. Are you looking to build a strong career? Then we have an opportunity for you! We currently have an opportunity for a Director, Shopper Insights at our Corporate Headquarters in Lake Forest, IL .

Responsibilities

Your Role:

As a Director, Shopper Insights, you will be responsible for owning and delivering shopper insights workstreams for assigned retailers, channels, and categories. This role translates shopper data and insights into clear, actionable recommendations that support category growth, assortment, and activation decisions. The role partners closely with Sales, Category Management, Business Units, eCommerce, and Analytics to ensure insights are delivered on time, in full, and with clear business implications.

You will have the opportunity to Make Great Things Happen!

• Own and execute defined shopper insights workstreams for assigned retailers, channels, and categories, delivering insights end-to-end from problem definition through recommendation.
• Translate shopper and retailer data into clear, actionable insights that inform category strategy, assortment, pricing, activation, and growth decisions.
• Manage the development and execution of shopper insights plans and roadmaps for assigned accounts, ensuring alignment to category and retailer priorities.
• Prioritize insights deliverables based on business needs, timelines, and impact, with guidance from senior leadership.
• Serve as a shopper insights partner in customer-facing engagements, including category reviews, JBPs, and retailer meetings, supporting insight-led storytelling and discussion.
• Present insights clearly and confidently to internal stakeholders and retail partners, tailoring messaging to the audience and decision context.
• Partner cross-functionally with Sales, Category Management, Business Units, eCommerce, and Analytics to ensure insights are integrated into commercial plans.
• Identify emerging shopper trends and performance signals, flagging risks and opportunities for further exploration.
• Use insights to support innovation, assortment changes, and activation strategies, providing clear implications and recommendations.
• Ensure insights outputs are accurate, timely, and decision-oriented, with strong attention to detail and data integrity.
• Manage multiple projects and timelines simultaneously, acting as project manager for assigned initiatives.
• Continuously improve processes, tools, and ways of working to increase efficiency and impact of insights delivery.

You will love it here if...

• You put safety first, always
• You listen, learn, and evolve
• You are passionate about collaboration, teamwork, and achieving shared goals
• You treat all people with respect, operating ethically, and embrace inclusivity
• You are committed to improving our impact on local communities

Qualifications

We need you to have:

• BA/BS degree in Sales, Marketing, Finance or related field
• 10+ years of related professional Shopper Insights, Consumer Insights, Category Management/Analytical role in a CPG company or brokerage firm
• Proficient in MS Office.
• Proficient in syndicated data such as Nielsen, Symphony, Circana/IRI.
• Excellent written and verbal communication skills, including presentation skills and the ability to communicate and influence at all levels within the organization.
• Self-directed with the ability to work in a fast-paced environment with multiple accountabilities and multiple internal customers

Want to know more? Check out our website or connect with us on LinkedIn!

Apply today to join a fast-growing innovative company!

Not a good fit but know someone who is? Please refer them!

Local candidates only, no relocation assistance available

Join Reynolds Consumer Products and Drive Your Career across a world of opportunities!

For applicants or employees who are disabled or require a reasonable accommodation for any part of the application or hiring process, you may request assistance by emailing us at View email address on click.appcast.io.

No recruiter calls or emails please.

RCP affords equal employment opportunities to applicants without regard to race, color, religion, age, disability status, sex, marital status, protected veteran status, pregnancy, national origin, genetics, genetic information, parental status, or any other characteristic protected by federal, state or local law. RCP conforms to the spirit as well as to the letter of all applicable laws and regulations.

Posted Salary Range

USD $144,100.00 - USD $214,350.00 /A

Bonus Eligibility

Role is eligible for 25% annual incentive provided the business meets financial goals and the individual meets their performance goals, subject to plan administration guidelines.