Digital Merchandiser

Digital Merchandiser

The Digital Merchandiser will support Avon's Digital Team, working across LG Beauty and Avon product lines. The role is responsible for end-to-end product management, catalog setup, onsite merchandising, promotional execution, QA, and performance optimization within the eCommerce platform. This contractor will operate in a fast-paced digital environment and must be able to work PST business hours, even if located on the East Coast.

Key Responsibilities

• Build, upload, and maintain products, variants, pricing, and metadata within the eCommerce platform.
• Ensure accurate categorization, tagging logic, filters, and product navigation to support optimal discovery.
• Maintain data cleanliness, including naming conventions, taxonomy, URL structure, and handle consistency.
• Curate collections, landing pages, and onsite placements to support campaigns, seasonal strategies, and sales initiatives.
• Optimize PDPs (Product Detail Pages) including titles, feature bullets, SEO copy, images, video, and A+ content.
• Monitor performance and recommend improvements to increase CTR, ATC, CVR, and AOV.
• Configure promotional rules, bundles, discount logic, and price overrides based on promotional calendars.
• Validate promotional accuracy, including stacking rules, exclusions, UX consistency, and price display.
• Collaborate with Marketing and Planning to align messaging, timing, and inventory availability.
• Conduct pre- and post-launch QA on all product, promotion, and content updates.
• Identify and escalate discrepancies including pricing issues, inventory mismatches, broken images, or navigation gaps.
• Track merchandising performance via dashboards and analytics platforms.
• Deliver actionable insights and weekly/campaign recommendations to drive improvements.

Required Skills & Experience

• Mid–Senior level Digital Merchandising experience.
• Strong experience with Shopify, Shoppedance, and familiarity with GA4, Google Merchant Center, and eCommerce apps/plugins.
• Understanding of eCommerce merchandising best practices and onsite customer journeys.
• Knowledge of SEO for eCommerce, including metadata, titles, structured content, and product taxonomy.
• Comfort working with product feeds, variant structures, discount engines, and collection logic.
• Strong attention to detail with excellent accuracy in operations.
• Ability to work independently with clear deadlines and deliverables.